Time Warner Cable Launches "Alcanza La Fama" Talent Contest for Hispanic Artists

Strategic Insights -

In celebration of Hispanic Heritage Month, Time Warner Cable has partnered with the National Hispanic Foundation for the Arts to launch "Alcanza La Fama," a national talent contest for young Hispanic artists to showcase their singing skills and win a chance to star in a music video and be the face of an upcoming Time Warner Cable Spanish advertising campaign. The contest will be judged by a panel of industry professionals, including NHFA co-founders Jimmy Smits and Esai Morales, with the winner selected by November 19, 2010. The contest aims to empower Latinos to pursue their passion for music and achieve their dreams, with a unique opportunity to showcase their talents and compete for a chance to be featured in a Time Warner Cable commercial.

Key Takeaways:

  • The "Alcanza La Fama" talent contest is a national competition for young Hispanic artists to showcase their singing skills and win a chance to star in a music video and be the face of an upcoming Time Warner Cable Spanish advertising campaign.
  • The contest will be judged by a panel of industry professionals, including NHFA co-founders Jimmy Smits and Esai Morales, with the winner selected by November 19, 2010.
  • The contest aims to empower Latinos to pursue their passion for music and achieve their dreams.
  • Time Warner Cable will produce the winner's first professional record and music video.
  • Karen Rodriguez, a rising Latina artist from New York City, has been recognized by TWC for her enormous talent and produced her first professional record and music video.
  • Customers can enter the contest by submitting a video-clip of the "Es Tu Manera" song via Time Warner Cable's Mi Cultura Facebook page (facebook.com/MiCultura) by November 11, 2010.
  • For every customer who "likes" the Mi Cultura Facebook page during the contest, Time Warner Cable will donate $1 to the National Hispanic Foundation for the Arts (NHFA), up to a maximum amount of $30,000.

Statistics:

  • The contest aims to empower Latinos to pursue their passion for music and achieve their dreams.
  • The winner of the contest will produce a music video and be the face of an upcoming Time Warner Cable Spanish advertising campaign.
  • Karen Rodriguez, a rising Latina artist from New York City, has been recognized by TWC for her enormous talent and produced her first professional record and music video.
  • Time Warner Cable will produce the winner's first professional record and music video.
  • The contest will be held between October and November 2010.
  • $1 will be donated to the National Hispanic Foundation for the Arts (NHFA) for every customer who "likes" the Mi Cultura Facebook page during the contest, up to a maximum amount of $30,000.

Sources:

  • Time Warner Cable (NYSE: TWC)
  • National Hispanic Foundation for the Arts (NHFA)
  • Entertainment Newsweekly
  • VerticalNews.com