Toast Launches Menu Price Monitor to Track Restaurant Industry Pricing Trends

Strategic Insights -

Toast, a cloud-based all-in-one digital technology platform for restaurants, has launched its new Menu Price Monitor, a powerful tool that provides monthly insights into menu pricing trends across the restaurant industry in the United States. The Menu Price Monitor utilizes data from the Toast platform, which has over 140,000 restaurant locations as of March 31, 2025, to track price fluctuations for key food and beverage items.

With the Menu Price Monitor, Toast offers a unique view into the pricing dynamics of the restaurant industry, providing insights into how prices on menus change over time. The data is presented by median, 25th percentile, and 75th percentile pricing per item, along with year-over-year percentage increases. This information is essential for restaurants to make informed decisions about pricing and menu offerings.

The Menu Price Monitor is powered by Toast Benchmarking, which leverages an AI-based classification tool to categorize menu items. This tool aggregates pricing data from over 70 million unique restaurant menu items on the Toast platform, providing a comprehensive view of menu pricing trends.

Key Takeaways:

  • The median monthly price of regular coffee on restaurant menus was $3.50, up 6.4% when compared to April 2024 and 0.0% compared to March 2025.
  • The median monthly price of cold brew on restaurant menus was $5.40, up 4.2% when compared to April 2024 and 0.0% compared to March 2025.
  • The median monthly price of beer on restaurant menus was $6.41, up 2.6% when compared to April 2024 and 0.2% compared to March 2025.
  • The median monthly price of burgers on restaurant menus was $14.31, up 3.1% compared to April 2024 and 0.3% compared to March 2025.
  • The median monthly price of burritos on restaurant menus was $13.32, up 3.3% compared to April 2024 and 0.5% compared to March 2025.
  • The median monthly price of chicken wings on restaurant menus was $13.67, up 3.2% compared to April 2024 and 0.01% compared to March 2025.
  • The Toast Menu Price Monitor provides a quarterly volume of over 6 million items, showcasing the scale of the data in the tracker.

Statistics:

  • Median monthly price of regular coffee: $3.50 (up 6.4% compared to April 2024 and 0.0% compared to March 2025)
  • Median monthly price of cold brew: $5.40 (up 4.2% compared to April 2024 and 0.0% compared to March 2025)
  • Median monthly price of beer: $6.41 (up 2.6% compared to April 2024 and 0.2% compared to March 2025)
  • Median monthly price of burgers: $14.31 (up 3.1% compared to April 2024 and 0.3% compared to March 2025)
  • Median monthly price of burritos: $13.32 (up 3.3% compared to April 2024 and 0.5% compared to March 2025)
  • Median monthly price of chicken wings: $13.67 (up 3.2% compared to April 2024 and 0.01% compared to March 2025)
  • 140,000+ restaurant locations on the Toast platform as of March 31, 2025
  • Over 70 million unique restaurant menu items on the Toast platform
  • Over 6 million items tracked quarterly

Sources:

  • "Toast Launches Menu Price Monitor to Track Restaurant Industry Pricing Trends" - BusinessWire, https://www.businesswire.com/news/home/20250513540116/en/
  • "Toast Menu Price Monitor" - Toast, https://pos.toasttab.com/blog/data