Top Brands in China According to Executive Survey

Strategic Insights -

Executives in China have spoken, and their top brand choices reflect a mix of global giants and local players. The "Top 10 Executive Brands in China" survey by Chief Executive China magazine has revealed the most admired brands across various categories. The survey, which drew responses from 2,452 business managers, indicates a growing preference for local brands, with China Merchants Bank, Lenovo, Air China, and Wuliangye ranking among the top spots in their categories.

Key Takeaways:

  • Nokia, Lenovo, and Air China are among the top 10 local and overseas brands in China, according to the survey.
  • Local brands have gained traction with executives, with China Merchants Bank, Lenovo, Air China, and Wuliangye taking top spots in their categories.
  • Among digital camera brands, Sony and Canon have the same market share at 31 percent, but Canon is the most admired brand with 26 percent of the vote.
  • Armani, Valentino, and Dunhill are the top three Men's Clothing brands among China's executives.
  • China Merchants Bank, Bank of China, and The Industrial and Commercial Bank of China are the highest ranked local brands in Personal Banking, while HSBC and Citibank are the top two overseas brands.
  • The survey shows that local brands are becoming more relevant to executives, with 68 percent of readers being senior managers.

Statistics:

  • 2,452 business managers participated in the survey across 19 categories of products and services.
  • 180,226 subscribers receive Chief Executive China magazine.
  • 68 percent of readers are senior managers.
  • 31 percent market share for Sony and Canon in the digital camera category.
  • 26 percent admiration for Canon among digital camera brands.
  • China Merchants Bank, Lenovo, Air China, and Wuliangye ranked among the top spots in their respective categories.

Sources:

  • Xinhua via COMTEX.
  • Chief Executive China magazine.
  • Global Sources Ltd.