Toshiba and Microsoft Partner to Deliver Windows 95 Operating System

Strategic Insights -

Toshiba America Information Systems Inc. (TAIS) has announced a partnership with Microsoft to preinstall the Windows 95 operating system on Toshiba notebook computers starting with September production. This move solidifies Toshiba's position as the leading vendor in the United States market for portable computers, with 18.4 percent of the first quarter 1995 market share. The partnership also includes a complimentary Windows 95 upgrade program for eligible Toshiba customers, as well as fee-based technical support and online resources for those who purchase a retail Windows 95 upgrade package.

Key Takeaways:

  • Toshiba will preinstall Windows 95 on notebook computers starting with September production, cementing its position as the leading vendor in the US portable computer market.
  • A complimentary Windows 95 upgrade is available for Toshiba customers who purchased computers between June 24, 1995, and October 24, 1995, that do not have Windows 95 preinstalled.
  • The partnership includes fee-based technical support, as well as online resources such as frequently asked questions, Windows 95 installation help, and Plug and Play BIOS upgrades.
  • Toshiba engineers have incorporated features into its computers that take advantage of Windows 95's capabilities, including warm docking and automatic connection to networks.
  • The company will provide 24-hour technical support seven days a week for customers who purchase a computer with Windows 95 preinstalled or are eligible for the Toshiba Windows 95 upgrade coupon program.
  • Toshiba's engineers worked with Microsoft to deliver technical functionality that supports the Plug and Play advantages within Windows 95, resulting in a seamless user experience.
  • The partnership between Toshiba and Microsoft is a direct result of their close technical and marketing relationship, which has spanned two and a half years.

Statistics:

  • Toshiba holds 18.4 percent of the first quarter 1995 United States portable PC market share (Source: IDG)
  • Toshiba was the first among IBM-compatible notebook computers in terms of volume in 1994, with 20.6 percent of the market (Source: IDG)
  • Toshiba's annual sales exceed $2 billion (Source: Toshiba America Information Systems Inc.)
  • Toshiba Corporation is the second-largest computer and office equipment manufacturer in the world, with $53.8 billion in sales (Source: Toshiba Corporation)
  • Toshiba Corporation has 134 major consolidated subsidiaries worldwide (Source: Toshiba Corporation)

Sources:

  • Toshiba America Information Systems Inc.
  • Microsoft Corporation
  • International Data Corporation (IDC)
  • Toshiba Corporation
  • Toshiba Corporation's annual report (1995)