Total Research Corporation Secures $2 Million in New Business Across the Globe

Strategic Insights -

Total Research Corporation, a leading research-based information services company, has announced the signing of $2 million in new business from prominent clients in the United States and Europe. The company's Information Technologies Division secured a major contract from IBM, while its Health Care Division won two significant projects from Bristol-Myers Squibb. Additionally, the company's European headquarters office in London has secured research contracts from Black & Decker and 3M in various European countries.

Key Takeaways:

  • Total Research Corporation has secured $2 million in new business from clients in the U.S. and Europe, including IBM, Bristol-Myers Squibb, Black & Decker, and 3M.
  • The company's Information Technologies Division has been awarded a major software/hardware customer satisfaction survey from IBM, which will run through April 30, 1997.
  • The Health Care Division of Total Research has won two major projects from Bristol-Myers Squibb, including a message strategy study and an expansion of their customer satisfaction program to six countries in the Intercontinental Division.
  • The company's European headquarters office has secured contracts for brand equity measurement and management services, as well as advanced research methodologies from 3M and Black & Decker, respectively.
  • Total Research Corporation serves a blue-chip list of clients worldwide, with more than 80 percent of its revenues provided by the Fortune 500's largest commercial and financial services companies.
  • The company has fully staffed offices in London, Buenos Aires, Chicago, Tampa, and Poughkeepsie, NY.

Statistics:

  • $2 million in new business secured by Total Research Corporation from clients in the U.S. and Europe.
  • 80 percent of Total Research Corporation's revenues come from the Fortune 500's largest commercial and financial services companies.
  • April 30, 1997, is the date by which the IBM contract will be completed.

Sources:

  • BUSINESS WIRE, PRINCETON, NJ, JUNE 12, 1995
  • Total Research Corporation (NASDAQ: TOTL) press release announcing the signing of new business from clients in the U.S. and Europe.