Tourism and Family Farming Join Forces to Save Brazil's Atlantic Forest

Strategic Insights -

In the heart of Brazil's Atlantic Forest in Sao Paulo, a family business called "Palmitolandia" has found an innovative solution to protect the endangered Jucara palm tree. The story of Anna Gabriella, Ana Maria, and their team highlights the impact of tourism on conservation efforts.

Key Takeaways:

  • In the 1990s, Jose Osmar and Ana Maria started cultivating Amazonian pupunha palm heart in Sao Paulo, intentionally leaving the Jucara palm trees in the forest.
  • The arrival of tourists to the farm, which opened to visitors in the 2000s, brought about a significant reduction in illegal harvesting of the Jucara palm.
  • With tourism, the constant presence of visitors created pressure on the Jucara palm to be preserved, and the palm population began to multiply.
  • Palmitolandia innovated its products, offering creative variations of the heart of palm, including brigadeiro made with Jussara seeds, 100% plant-based pates, and heart of palm juice with ginger.
  • The Mercadao da Agricultura Familiar (Family Farming Market) is an event showcasing regional products, traditional cuisine, and family farming collaborations.
  • The 9th Tourism Fair, with the theme "Diversity, Inclusion, and Sustainability in Tourism," brings together 27 Brazilian states, promoting gastronomy, culture, crafts, and immersive experiences.
  • The event is sponsored by the Ministry of Tourism, the Sao Paulo State Government, and the Sao Paulo City Hall, in partnership with various organizations.

Statistics:

  • 69 exhibitors are participating in the Mercadao da Agricultura Familiar, showcasing over 300 products.
  • The 9th Tourism Fair features over 300 products from across the country.
  • The event runs from August 21st to 23rd and is part of the Tourism Fair: Discover Brazil strategy.

Sources:

  • Ministry of Tourism of Brazil
  • Ministry of Agrarian Development and Family Farming of Brazil
  • Mercadao da Agricultura Familiar (Family Farming Market)
  • 9th Tourism Fair: Discover Brazil