TravelCLICK and Global Distribution Systems Unite to Raise $1 Million for Hurricane and Earthquake Victims

Strategic Insights -

In response to the devastating U.S. Gulf Coast hurricanes and the South Asia earthquake, TravelCLICK, a leading provider of e-commerce solutions for hotels, has launched a joint initiative with the major Global Distribution Systems (GDS) - Amadeus, Galileo, Sabre, and Worldspan - to raise $1 million for relief efforts. The partnership will match hotel donations and offer advertising services to participating hotels. The funds will support two charities, The David Toms Foundation and AmeriCares, which will assist families affected by the disasters.

Key Takeaways:

  • TravelCLICK, in partnership with major GDS providers Amadeus, Galileo, Sabre, and Worldspan, aims to raise $1 million for hurricane and earthquake victims.
  • Hotels donating $1,000 or more will receive GDS-based travel agent advertising of equal value for free.
  • The GDS will match hotel donations by placing the advertising on their systems, and TravelCLICK will manage the ad placements.
  • The partnership requires participating hotels to have a Travel Agent Media program in place, utilizing TravelCLICK's network of GDS advertising products, for 2006.
  • The two charities will assist victims of the U.S. Gulf Coast hurricanes and the South Asia earthquake, with a focus on providing essential items such as hotel rooms, food, school supplies, clothing, and medicine for children.
  • A total of $1 million will be donated to support the relief efforts, with 100% of the funds going directly to families in need, with no administrative fees or exceptions.

Statistics:

  • $1 million goal for donations to support hurricane and earthquake victims.
  • 100% of donations will go directly to families in need, with no administrative fees or exceptions.
  • Participating hotels will receive GDS-based travel agent advertising of equal value worth $1,000 or more for free.
  • The GDS partnership will match hotel donations by placing advertising on their systems, with TravelCLICK managing the ad placements.

Sources:

  • TravelCLICK press release, October 18, 2005 (PRNewswire).
  • About TravelCLICK section.
  • About Amadeus section.
  • About Galileo International section.
  • About Sabre Travel Network section.
  • About Worldspan, L.P. section.
  • About AmeriCares section.
  • About The David Toms Foundation section.