TRW Introduces "Mayday" Emergency Roadside Assistance System

Strategic Insights -

TRW Inc., a leading supplier of electronic safety and security systems, has developed a revolutionary system that brings aerospace technology to motorists, providing increased security and peace of mind on the nation's highways. The "Mayday" Emergency Roadside Assistance System uses a satellite to automatically alert emergency response teams when an accident occurs, sending a signal from a vehicle's crash sensor or air bag deployment. This innovative system can also be manually activated to request police, mechanical, or towing services and can be integrated into most vehicle security systems to assist in recovering stolen vehicles.

Key Takeaways:

  • The "Mayday" system uses a satellite to automatically alert emergency response teams when an accident occurs, triggered by a vehicle's crash sensor or air bag deployment.
  • The system can be manually activated to request police, mechanical, or towing services.
  • "Mayday" can be integrated into most vehicle security systems to assist in recovering stolen vehicles.
  • TRW's "Mayday" system is part of a larger intelligent transportation system aimed at making driving safer and more secure.
  • The company employs 5,800 people at 16 facilities in 10 countries.
  • TRW's worldwide automotive electronics business produces electronic convenience systems, switches, crash sensing systems, and driver information products.
  • TRW's sales in 1994 were $9.09 billion, with 62% of the total coming from the automotive segment.

Statistics:

  • 62% of TRW's 1994 sales came from the automotive segment ($5.68 billion).
  • TRW employs 5,800 people at 16 facilities in 10 countries.
  • TRW's sales in 1994 were $9.09 billion.

Sources:

  • TRW Inc., "Mayday" Emergency Roadside Assistance System press release, February 22, 1995
  • Pole Position Research, "TRW to Showcase 'Mayday' Emergency Roadside Assistance System at SAE Congress," February 27-March 2, 1995.