Turtle Beach Appoints Bob Picunko as Chief Marketing Officer

Strategic Insights -

Turtle Beach, a pioneer in the game audio category, has appointed Bob Picunko as its new Chief Marketing Officer. This announcement comes as the company is experiencing a banner year, with NPD data showing Turtle Beach as the number one Headsets/Headphones Company and the number one overall for third-party console video gaming accessories based on dollar volume. The company is launching a line of limited edition Call of Duty: Modern Warfare 3 headsets and the Ear Force XP500, the first Xbox 360 headset to feature completely wireless chat capabilities. With a strong background in marketing, product development, business development, licensing, advertising, and sports marketing, Bob brings valuable expertise to his new role at Turtle Beach.

Key Takeaways:

  • Turtle Beach appoints Bob Picunko as Chief Marketing Officer, bringing his expertise in marketing, product development, business development, licensing, and advertising to the role.
  • The company is experiencing a banner year, with NPD data showing it as the number one Headsets/Headphones Company and the number one overall for third-party console video gaming accessories based on dollar volume.
  • Turtle Beach is launching a line of limited edition Call of Duty: Modern Warfare 3 headsets and the Ear Force XP500, the first Xbox 360 headset to feature completely wireless chat capabilities.
  • Bob Picunko has held prior positions with MTV Networks, The Walt Disney Company, Interplay Entertainment, Acclaim Entertainment, and DDB Worldwide Advertising.
  • He has a strong background in developing and marketing major consumer franchises, licensing, and building industry relationships.
  • Turtle Beach's mission is to recruit the best talent for the company, and Bob's experience and expertise will be a valuable addition to the leadership team.

Statistics:

  • Turtle Beach is the number one Headsets/Headphones Company and the number one overall for third-party console video gaming accessories based on dollar volume, according to NPD data for September 2011.
  • The Ear Force X11 is the best-selling stereo headset for the Xbox 360 of all time.
  • The Ear Force X12 amplified stereo headset has recently been released.
  • Over 20 million units and 100 million songs have been sold globally through the Rock Band digital music publishing platform, launched by Bob Picunko at MTV Networks.
  • The Rock Band franchise, including The Beatles Rock Band, has achieved global retail sales of over 20 million units.

Sources:

  • PRNewswire, Nov. 1, 2011
  • NPD data for September 2011
  • Turtle Beach press release