UK Supermarkets Unite to Tackle Hunger Through Joint Campaign

In response to a challenge by King Charles, four major UK supermarkets – Tesco, Sainsbury's, Morrisons, and Waitrose – have joined forces to launch the "Let's Make A Meal Of It" campaign. This initiative aims to combat hunger by encouraging customers to donate to the FareShare charity, either online or by rounding up their bills in store. The campaign, which begins today and will run for up to two weeks, seeks to raise funds to redistribute surplus food to those in need, providing approximately five meals for every £1 raised.

Key Takeaways:

• The campaign is a response to a challenge by King Charles to address the gap between food waste and hunger in the UK.
• The four UK supermarkets will participate in the campaign, with all proceeds going to the food redistribution charity FareShare.
• The charity works with 8,000 charities and community groups across the UK to provide meals to those in need.
• The campaign aims to reduce food poverty by redistributing surplus food, including ingredients and items with damaged packaging.
• Alliance Food Sourcing is a new group working to reduce food waste in the UK, with a goal of addressing the 4.6 million tonnes of food lost each year.
• Beneficiaries of the campaign will include children receiving hot meals at youth clubs and people experiencing loneliness who will share meals in community settings.
• The supermarkets' goal is to collaborate and tackle food insecurity through the campaign.
• The fundraising campaign will run in various channels, including online and in-store.

Statistics:

• 8,000 charities and community groups across the UK work with FareShare.
• 4.6 million tonnes of food go to waste in the UK every year.
• The campaign aims to raise funds to redistribute surplus food and provide approximately five meals for every £1 raised.
• £1 raised will support FareShare's efforts to address food poverty.

Sources:

• The Week UK
• Sainsbury's
• Tesco
• Morrisons
• Waitrose