Unity in the Face of Adversity: Businesses Show Solidarity with Thai Soldiers

Strategic Insights -

As violent clashes continued between Thai and Cambodian military forces, businesses across the country showed their support for the soldiers stationed at the border. From displaying the Thai national flag on LED screens to illuminating buildings and bridges with the national colours, these displays aimed to boost the morale of the brave soldiers. Siam Piwat, a retail and development company, went the extra mile by displaying the flag on multiple LED screens at its shopping malls, including Siam Center, Siam Paragon, and ICONSIAM. The flag was animated every five to ten minutes, attracting the attention of pedestrians and passengers on the Chao Phraya River. The response was overwhelming, with many people stopping to take photos and videos of the display. Other businesses, such as Baiyoke Tower II and Pearl Bangkok, also joined in, displaying the national flag and colours on their premises. Even the Rama VII Bridge in Bangkok was lit up in the national colours, a show of unity and solidarity with the soldiers.

Key Takeaways:

  • The Thai national flag was displayed on LED screens at Siam Center, Siam Paragon, and ICONSIAM, as well as on the rooftop of Baiyoke Tower II, and the exterior of Pearl Bangkok.
  • The flag was animated every five to ten minutes at Siam Center and Siam Paragon.
  • Many pedestrians and passengers on the Chao Phraya River took photos and videos of the flag display.
  • Other office buildings and shopping malls across Bangkok were decorated with Thai flags and coloured lighting in a show of unity and to send encouragement to frontline soldiers.
  • The Rama VII Bridge in Bangkok was lit up in the national colours, a show of solidarity with the soldiers.
  • The display at Siam Center and Siam Paragon was visible from a one- to two-kilometre-long walkway nearby.
  • Petch, a Thai translator and writer, noted that her weekend activities include cafe hopping and petting dwarf shrimp, but during office hours, she can be reached on LinkedIn or by email at petch@thethaiger.com.

Statistics:

  • 5-10 minutes: The frequency at which the Thai national flag was animated on LED screens at Siam Center and Siam Paragon.
  • 1-2 km: The length of the walkway where pedestrians could view the flag display.
  • 3: The number of primary colours of the Thai flag, displayed in lighting on Rama VII Bridge.

Sources:

  • Channel 7, cited by the article.
  • The Thaiger, written by Petch Petpailin Petpailin, Thai translator and writer.
  • Facebook, caption: Photo via Facebook/ Siam Center.
  • Instagram, caption: Photo via Instagram/ @beerbaiyoke.
  • X, caption: Photo via X/ @scobydoit.
  • Facebook, caption: Photo via Facebook/ Sakka Assadodorn.
  • X, caption: Photo via X/ @scobydoit.