University College Birmingham Students Launch McMaltings to Raise Money for Local Charity

Strategic Insights -

A group of entrepreneurial students at University College Birmingham have come together to launch McMaltings, a fast food business that provides meals for fellow residents living in The Maltings accommodation. The initiative was launched in January, shortly after the UK entered a national lockdown, with the aim of raising money for a local charity supporting homeless people in the city. The students, all international students, have been cooking meals every Sunday to fundraise for SIFA Fireside, a charity that provides support for homeless and vulnerably housed adults in Birmingham.

Key Takeaways:

  • McMaltings is a fast food business launched by a group of students at University College Birmingham, with the aim of raising money for a local charity.
  • The initiative was launched in January, shortly after the UK entered a national lockdown.
  • The students, all international students, have been cooking meals every Sunday to fundraise for SIFA Fireside, a charity that provides support for homeless and vulnerably housed adults in Birmingham.
  • Business Enterprise BA (Hons) student Samuel Ait Yahia is involved in the project and appeared on BBC Radio WM last week to explain the aims and inspiration behind McMaltings.
  • The business is providing further benefits for the students, helping to boost their CVs and providing them with valuable experience.
  • All profits from the operation go to charity, with the goal of creating a bridge between the students in the accommodation and SIFA Fireside.

Statistics:

  • The meals are cooked every Sunday by culinary arts students Eduardo Sarmento, Nelson Domingos, Joao Matos, and Nuno Rodrigues.
  • The business has been running for several weeks, with no specified end date.
  • The charity, SIFA Fireside, provides support for homeless and vulnerably housed adults in Birmingham.
  • 100% of profits from McMaltings go to SIFA Fireside.

Sources:

  • University College Birmingham news release, referencing an interview with Samuel Ait Yahia on BBC Radio WM.