Univision and The Home Depot Partner for FIFA World Cup Sponsorship

Strategic Insights -

Univision Communications Inc., the leading Spanish-language media company in the United States, has announced that The Home Depot, the world's largest home improvement retailer, will sponsor Univision's exclusive Spanish-language broadcast of the FIFA World Cup Germany 2006. The sponsorship agreement includes World Cup matches, specials, vignettes, and other branding opportunities. The FIFA World Cup Germany 2006 tournament will take place in 12 cities throughout Germany, starting on June 9 in Munich and culminating in Berlin on July 9. Univision's broadcast will be seen by millions of soccer enthusiasts in the United States.

Key Takeaways:

  • Univision will broadcast the FIFA World Cup Germany 2006 tournament exclusively in Spanish to the United States.
  • The Home Depot will sponsor each of the 64 matches being televised live on Univision and TeleFutura.
  • The Home Depot commercials will air on daily rebroadcasts on TeleFutura and Galavision networks in primetime.
  • The Home Depot is also sponsoring a vignette series, preview specials, and a primetime entertainment extravaganza, "Viva el Mundial".
  • To entice soccer enthusiasts to get their homes ready for World Cup entertaining, The Home Depot is kicking off a "Tu Casa Es Tu Cancha" sweepstakes from April 15 to May 15.
  • The sweepstakes offers three grand prizewinners a $10,000 The Home Depot Gift Card to be used toward any home improvement project.
  • Univision Communications Inc. is the premier Spanish-language media company in the United States, reaching 98% of U.S.-Hispanic households.
  • The Home Depot is the world's largest home improvement specialty retailer, with fiscal 2005 sales of $81.5 billion.

Statistics:

  • 98% of U.S.-Hispanic households are reach by Univision Network.
  • The Home Depot operates 2,056 stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, and Mexico.
  • The Home Depot employs approximately 345,000 associates.
  • Fiscal 2005 sales of The Home Depot reached $81.5 billion.

Sources:

  • Univision Communications Inc.
  • The Home Depot
  • FORTUNE magazine
  • Hispanic PR Wire
  • NYSE:HD and Standard & Poor's 500 index.
  • Dow Jones industrial average.