Univision Dominates World Cup Coverage, Outdelivering ABC and ESPN2

Strategic Insights -

Univision, the official Spanish-language television network for the FIFA World Cup 2006 tournament, has made a significant impact in its coverage of the event. With 14 matches under its belt, Univision has outdelivered English-language networks ABC and ESPN2 in key demographics, including Persons 2+, Adult 18-49 viewers, and Kids 2-11 and Teens 12-17. The network's record-breaking telecast of Mexico's match against Iran was also the #1 Weekend Daytime program among all networks, solidifying its position as a leader in sports broadcasting.

Key Takeaways:

  • Univision outdelivered ABC and ESPN2 in the first 14 matches of the 2006 World Cup, averaging 2.3 million Persons 2+ viewers, an +11% increase over the combined average of ABC and ESPN2.
  • Univision averaged 1.4 million Adult 18-49 viewers, a +18% advantage over ABC and ESPN2, which averaged 1.2 million viewers in the same demographic.
  • Among Kids 2-11, Univision held a +57% advantage over ESPN2, while among Teens 12-17, it held a +20% advantage.
  • Univision's coverage of the Mexico-Iran match was the #1 Weekend Daytime program among all networks, reaching Men, Women, and Adults 18-34 viewers.
  • The network's 2006 World Cup coverage is doubling and tripling past World Cup averages, with 56 games to be broadcast live, including the final championship match.
  • Univision's sister network, TeleFutura, will broadcast 8 live games, with all games rebroadcast during primetime on either TeleFutura or Galavision.
  • On the Internet, Univision.com is delivering an average of 800,000 unique browsers and over one million visits per day, accredited by the Media Rating Council (MRC).

Statistics:

  • 2.3 million: average Persons 2+ viewers for Univision's World Cup coverage
  • 1.4 million: average Adult 18-49 viewers for Univision's World Cup coverage
  • +18%: Univision's advantage over ABC and ESPN2 in Adult 18-49 viewers
  • 1.2 million: average Adult 18-49 viewers for ABC and ESPN2 combined
  • +57%: Univision's advantage over ESPN2 in Kids 2-11 viewers
  • +20%: Univision's advantage over ESPN2 in Teens 12-17 viewers
  • 800,000: average unique browsers for Univision.com
  • 1,000,000: average daily visits to Univision.com

Sources:

  • Nielsen's National Television Index (NTI)
  • Univision Communications Inc. press release
  • Univision.com traffic figures accredited by the Media Rating Council (MRC)