Univision's 2010 FIFA World Cup Coverage Delivers Record-Breaking Viewership

Strategic Insights -

The 2010 FIFA World Cup match-up between Mexico and Argentina broadcast on Univision delivered the highest viewership ever, attracting over 9.3 million Total Viewers 2+ and exceeding the performance of all previous programs in the network's history. The match was the single most watched telecast in the history of Spanish-language television in the United States. Univision's broadcast also registered impressive audience levels across all key demos, attracting over 5.5 million Adults 18-49, over 3.3 million Adults 18-34, and more than 4 million Persons 12-34.

Key Takeaways:

  • The 2010 FIFA World Cup match-up between Mexico and Argentina on Univision delivered a record-breaking 9.3 million Total Viewers 2+, the highest viewership ever for the network.
  • The match exceeded the performance of all previous programs in the network's history, regardless of genre.
  • Univision's broadcast of Mexico vs. Argentina was the single most watched telecast in the history of Spanish-language television in the United States.
  • The match registered impressive audience levels across all key demos, attracting over 5.5 million Adults 18-49, over 3.3 million Adults 18-34, and more than 4 million Persons 12-34.
  • Univision's coverage of the Mexico vs. Argentina game was the #1 program of the week in Los Angeles, Miami, Houston, and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34, and Persons 12-34.
  • Univision Interactive Media attracted over 12.4 million page views and over 1.6 million visits from fans across all platforms on the day of the Argentina/Mexico match.
  • The Argentina vs. Mexico game generated over 72,000 peak simultaneous streams on UnivisionFutbol.com.

Statistics:

  • 9,362,938 Total Viewers 2+ watched the Mexico vs. Argentina match on Univision.
  • 5,589,239 Adults 18-49 watched the match.
  • 3,318,956 Adults 18-34 watched the match.
  • 4,192,631 Persons 12-34 watched the match.
  • Univision's coverage of the Mexico vs. Argentina game was the #1 program of the day/week in Los Angeles, Miami, Houston, and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34, and Persons 12-34.
  • 12,400,000 page views were attracted on Univision Interactive Media on the day of the Argentina/Mexico match.
  • 1,600,000 visits were made to Univision Interactive Media on the day of the Argentina/Mexico match.
  • 72,000 peak simultaneous streams were generated on UnivisionFutbol.com during the Argentina vs. Mexico game.

Sources:

  • The Nielsen Company NPM, Live+SD 6/11-6/20, 6/21-6/27 based on Fast Nationals.
  • The Nielsen Company, NSI ratings (6/11-6/27/10), live game across time zones.
  • Univision Interactive Media, UIM Traffic - Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), Quattro Wireless, July Systems, MIA, 6/26 - 6/27.
  • Conviva, live streaming traffic, 6/27.