Univision's Coverage of Mexico vs. Argentina Shatters Network Records

Strategic Insights -

Univision's live broadcast of the Mexico vs. Argentina 2010 FIFA World Cup match reached an unprecedented 9.3 million Total Viewers 2+, shattering the network's previous viewership records. This highly anticipated match-up delivered impressive audience levels across all key demographics, with 5.5 million Adults 18-49, 3.3 million Adults 18-34, and over 4 million Persons 12-34 tuning in to witness the intense competition. Locally, Univision's stations attracted the highest viewership for the tournament thus far in key demos and markets across the nation, including Los Angeles, Miami, Houston, and Dallas.

Key Takeaways:

  • The Mexico vs. Argentina match delivered the highest viewership ever for Univision, attracting 9.3 million Total Viewers 2+.
  • The match exceeded the performance of all previous programs in the network's history, regardless of genre.
  • Univision's coverage of the Mexico vs. Argentina game was the #1 program of the week in Los Angeles, Miami, Houston, and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34, and Persons 12-34.
  • Univision Interactive Media attracted over 12.4 million page views and over 1.6 million visits from fans across all platforms the day of the Argentina/Mexico match.
  • The Argentina vs. Mexico game generated more than 72,000 peak simultaneous streams on UnivisionFutbol.com.
  • The 2010 FIFA World Cup "Round of 16" match-ups delivered impressive audience levels for all games broadcast on Univision, with the U.S.A. vs. Ghana match attracting over 4.5 million Total Viewers 2+.
  • Saturday was the #1 weekend day for FIFA World Cup live streaming on UnivisionFutbol.com, with the U.S. vs. Ghana match coming in as the top weekend match to date with over 84,000 peak simultaneous streams.

Statistics:

  • 9.3 million Total Viewers 2+ watched the Mexico vs. Argentina match.
  • 5.5 million Adults 18-49 tuned in to the match.
  • 3.3 million Adults 18-34 watched the match.
  • Over 4 million Persons 12-34 watched the Mexico vs. Argentina game.
  • Over 12.4 million page views and 1.6 million visits were attracted by Univision Interactive Media on the day of the match.
  • 72,000 peak simultaneous streams were generated on UnivisionFutbol.com for the Argentina vs. Mexico game.
  • 4.5 million Total Viewers 2+ watched the U.S.A. vs. Ghana match.
  • Saturday was the #1 weekend day for FIFA World Cup live streaming on UnivisionFutbol.com, with over 84,000 peak simultaneous streams.

Sources:

  • The Nielsen Company NPM, Live+SD 6/11-6/20, 6/21-6/27 based on Fast Nationals.
  • The Nielsen Company, NSI ratings (6/11-6/27/10), live game across time zones.
  • UIM Traffic - Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited).
  • Quattro Wireless, July Systems, MIA, 6/26 - 6/27; Live Streaming Traffic - Conviva, 6/27.