Urban Science Enhances MarketView with Electric Vehicle Charging Station Analysis

Strategic Insights -

Urban Science, a leading automotive consultancy and technology firm, has integrated electric vehicle (EV) charging station analysis into its MarketView solution, a sales performance analytics tool for original equipment manufacturers (OEMs) and dealers. The new feature provides critical insights into charging infrastructure availability and convenience, enabling OEMs and dealers to make strategic decisions that optimize EV market expansion, improve customer satisfaction, and maximize return on EV investments. The EV charging station analysis bridges infrastructure readiness with market opportunity by providing actionable insights into which markets can support EV growth and where gaps may hinder adoption.

Key Takeaways:

  • Urban Science's MarketView solution now includes EV charging station analysis, offering critical insights into charging infrastructure availability and convenience.
  • The feature enables OEMs and dealers to make strategic decisions that optimize EV market expansion, improve customer satisfaction, and maximize return on EV investments.
  • The analysis bridges infrastructure readiness with market opportunity by identifying high-opportunity markets, prioritizing investments based on infrastructure readiness, and making confident decisions about market entry and expansion.
  • Charging accessibility directly influences the customer experience, impacting purchase decisions, and in turn, EV adoption and long-term customer satisfaction.
  • Dealers can leverage charging station analysis to better understand their local markets and determine whether to invest in their own facilities, such as installing charging stations or acquiring dedicated service equipment.

Statistics:

  • The number of EVs on the road continues to grow, and maintaining and expanding charging availability is essential to meeting current and future demand.
  • Charging station visibility provides clear, data-backed insights into EV charging infrastructure density within any selected geography.
  • Distance shading highlights underserved areas to close infrastructure gaps that may be limiting EV sales potential.
  • Convenience benchmarking quantifies infrastructure competitiveness, informs strategic rollout plans, and helps differentiate EV offerings in convenience-driven markets.
  • Urban Science's solution is powered by the Urban Science DataHub, which delivers near-real-time visibility into daily industry sales volume data.

Sources:

  • Urban Science press release, dated August 14, 2025.
  • Urban Science website.
  • Urban Science DataHub.