US Entertainment and Games Software Industry Report

Strategic Insights -

The US entertainment and games software industry is a significant player in the global gaming market, with around 220 companies generating combined annual revenues of approximately $10 billion. Major companies in this industry include Activision Blizzard, Electronic Arts, Microsoft Game Studios, and THQ, among others. These companies cater to a vast consumer base, driven primarily by personal income and gamer demographics. To stay competitive, companies must understand consumer needs, develop timely products, and effectively market their offerings.

Key Takeaways:

  • The US entertainment and games software industry consists of around 220 companies with combined annual revenues of approximately $10 billion.
  • Major companies in this industry include Activision Blizzard, Electronic Arts, Microsoft Game Studios, Take-Two Interactive, and THQ, along with the US gaming divisions of Nintendo and Sony.
  • Demand for entertainment and games software is primarily driven by personal income and gamer demographics.
  • The profitability of individual companies depends on an understanding of consumer needs, timely product development, and effective marketing.
  • Small companies can compete successfully by developing creative products that appeal to niche markets.
  • The industry faces intense competition from other forms of electronic and non-electronic entertainment, including TV, movies, music, and the Internet.
  • Major entertainment and games software product segments include applications for gaming consoles, handheld devices, and personal computers.
  • Console software makes up around 75% of industry revenues, while handheld and personal computer segments account for 15% and 10%, respectively.

Statistics:

  • Around 220 companies are part of the US entertainment and games software industry.
  • Combined annual revenues of these companies are approximately $10 billion.
  • Major companies in this industry generate significant revenues, with Activision Blizzard, Electronic Arts, and Microsoft Game Studios being among the top players.
  • The demand for entertainment and games software is driven primarily by personal income, with around 75% of industry revenues coming from console software.
  • Console software platforms include Microsoft's Xbox, Nintendo's Wii, and Sony's Playstation, among others.

Sources:

  • Research and Markets
  • "Entertainment and Games Software" report
  • First Research
  • M2 Communications
  • http://www.researchandmarkets.com/research/6e24a1/entertainment_and
  • http://www.presswire.net
  • http://www.m2.com