Utne Magazine Names New Editorial Directors

Strategic Insights -

Long-time Utne magazine editors Jon Spayde and Karen Olson will take the reins of the magazine's editorial efforts on March 1, 2004, following the departure of Editorial Director Jay Walljasper to become executive editor of the Dutch-based Ode Magazine. Walljasper praises the new editorial team, saying "Utne is in great hands... This is one of the finest editorial teams in the business, and for me it's been a true pleasure to partner with them." Utne magazine is a leading voice for the alternative and independent press, with a paid circulation of 225,000 and a 20-year history of delivering the "other side of the story" on issues ranging from the environment to the economy.

Key Takeaways:

  • Jon Spayde, a 12-year Utne veteran, will co-lead the magazine's editorial efforts alongside Karen Olson, who has been with the magazine for nearly five years.
  • Spayde has a background in performance art and has co-authored Utne's Salons: the Joy of Conversation.
  • Olson has an eclectic background, having worked as a university instructor, firefighter, holistic health practitioner, and ski guide, in addition to her work as an editor and writer.
  • Utne magazine is one of the nation's few truly independent publications, delivering a unique editorial experience to its readers.
  • The magazine is known for its in-depth coverage of issues such as the environment, economy, and international relations.
  • Walljasper praises the new editorial team, saying they are "talented and dedicated exemplars of the passionate vision of the magazine."

Statistics:

  • Utne magazine has a paid circulation of 225,000.
  • The magazine has been in publication since 1984.
  • Utne magazine delivers the best of the alternative press to its readers.
  • Nearly 2,000 magazines, books, alternative weeklies, newsletters, zines, and more are reviewed annually to bring readers a rich, meaningful, inspirational, and heartfelt experience.

Sources:

  • Utne magazine press release, February 5 (no date specified)
  • Website: http://www.utne.com
  • Lisa Proctor, Utne Marketing Director, +1-612-338-5040, ext.338