Verizon and Microsoft Collaborate to Bring Live, Multichannel HD TV to Xbox

Strategic Insights -

Verizon and Microsoft have formed an agreement to integrate FiOS TV with the Xbox 360, allowing customers to access live TV channels on their consoles without additional hardware. This collaboration marks an expansion of entertainment offerings on Xbox 360 and reflects Verizon's vision for a "Borderless Lifestyle," where customers can access content on any device, at any time, and from any location.

Key Takeaways:

  • Verizon and Microsoft have collaborated to integrate FiOS TV with the Xbox 360, enabling live TV streaming on the console.
  • The integration will be achieved through a Verizon-developed software application, which will allow Xbox LIVE Gold members to access live TV channels on their consoles.
  • The collaboration marks an expansion of the breadth of entertainment available on Xbox 360 and reflects Verizon's commitment to breaking down technology barriers and providing customers with a borderless lifestyle.
  • FiOS customers will be able to use Kinect for Xbox 360 to easily discover and enjoy content in new and innovative ways, without the need for a remote control.
  • Tom Gibbons, corporate vice president of the TV & Service Business for the Interactive Entertainment Business at Microsoft, stated that the integration will advance the company's vision for providing the best in entertainment in extraordinary new ways.
  • Eric Bruno, vice president of consumer and mass business product management for Verizon, emphasized that the Borderless Lifestyle is about erasing old technology boundaries and freeing consumers to enjoy entertainment on their own terms.

Statistics:

  • The collaboration will allow FiOS customers to access a selection of popular live TV channels on Xbox 360, with the option to expand the offering in the future.
  • The integration will be achieved through a software application developed by Verizon, which will enable live TV streaming on the console.
  • Xbox LIVE Gold members will be able to access the live TV channels on their consoles without any additional hardware requirements.
  • The collaboration marks a key step in Verizon's efforts to provide customers with a borderless lifestyle, where they can access content on any device, at any time, and from any location.

Sources:

  • Verizon and Microsoft Corp.
  • Tom Gibbons, corporate vice president of the TV & Service Business for the Interactive Entertainment Business at Microsoft
  • Eric Bruno, vice president of consumer and mass business product management for Verizon
  • Computer Weekly News via VerticalNews.com.