Verizon and VERSUS Pioneer Live 3D College Football Broadcast

Strategic Insights -

Verizon, in a groundbreaking move, has made a live 3D college football game available to all its FiOS TV subscribers across the country on November 13, 2010. The broadcast, produced by VERSUS, features a high-stakes matchup between No. 1-ranked Oregon and Cal at Berkeley. This pioneering event marks a significant milestone in the development of 3D television broadcasting.

Key Takeaways:

  • VERSUS will broadcast the game in 3D on Channel 1002, while also offering it in high definition on Channel 590 and standard definition on Channel 90.
  • The 3D telecast will feature a separate production crew and equipment, with multiple 3D cameras strategically placed around the field to provide unique camera angles.
  • Play-by-play duties for the 3D telecast will be handled by Wayne Larrivee, alongside former NFL quarterback Erik Kramer and Heidi Androl reporting from the sidelines.
  • This is not the first 3D broadcast for Verizon; the company has already produced and broadcast the first televised National Football League game in 3D and Major League Baseball games in 3D.
  • FiOS TV offers a wide selection of programming, including over 520 all-digital channels, up to 140 HD channels, and 18,000 monthly video-on-demand titles.
  • The VERSUS 3D telecast marks another significant step in Verizon's 3D initiative, following the announcement of 10 3D feature films on demand in November and December 2010.

Statistics:

  • The 3D telecast will be available to all FiOS TV subscribers across the country.
  • Over 520 all-digital channels are available on FiOS TV, including up to 140 HD channels.
  • 18,000 monthly video-on-demand titles are currently available on FiOS TV.
  • Verizon has provided access to 3D broadcasts for various sports, including the NFL and Major League Baseball.
  • The VERSUS 3D telecast will feature a completely new on-air team of announcers and reporters.

Sources:

  • M2 PRESSWIRE via COMTEX, November 11, 2010
  • Verizon Communications Inc., http://www.verizon.com/newscenter
  • Verizon Communications Inc., http://www.verizon.com/athomeblog
  • M2 Communications, http://www.presswire.net