Verizon Wireless Sees 900% Increase in Hands-Free Headset Sales

Strategic Insights -

Verizon Wireless' commitment to safety, particularly in consumer education, has led to a significant spike in sales of hands-free headset units. In a press release, the company announced a nearly 900% increase in sales from January to August 2000 compared to the same period in 1999. This surge in sales can be attributed to the company's efforts to educate customers on the importance of hands-free wireless technology while driving. As part of its commitment to drivers' safety, Verizon Wireless also gave away 2,164 headsets during its recent Customer Appreciation Week in the Carolinas Region.

Key Takeaways:

  • Verizon Wireless saw a nearly 900% increase in sales of hands-free headset units from January to August 2000 compared to the same period in 1999.
  • During the eight-month period, 1,154 headsets were sold in 1999, while 11,401 headsets were sold in 2000.
  • This increase can be attributed to Verizon Wireless' commitment to safety, particularly in consumer education.
  • The company's sales force has been trained to encourage customers to utilize hands-free technology to make the use of wireless phones while driving easier and safer.
  • As part of its commitment to drivers' safety, Verizon Wireless gave away 2,164 headsets during its recent Customer Appreciation Week in the Carolinas Region.
  • Each customer who activated a new line of service during Customer Appreciation Week received a headset.
  • Verizon Wireless has a footprint covering nearly 90% of the U.S. population, 49 of the top 50, and 96 of the top 100 U.S. markets.
  • The company has 26.3 million wireless voice and data customers and 3.5 million paging customers.
  • Verizon Wireless, headquartered in Bedminster, NJ, is 32,000 employees strong.

Statistics:

  • 1,154 headsets sold in 1999
  • 11,401 headsets sold in 2000 (nearly 900% increase)
  • 2,164 headsets given away during Customer Appreciation Week in the Carolinas Region
  • 26.3 million wireless voice and data customers
  • 3.5 million paging customers
  • Verizon Wireless has a footprint covering 90% of the U.S. population
  • 49 of the top 50 U.S. markets
  • 96 of the top 100 U.S. markets

Sources:

  • PR Newswire, "Verizon Wireless Announces Nearly 900 Percent Increase in Sales of Headset Units" (October 31, 2000)
  • Verizon Wireless, Media Center (http://www.verizonwireless.com/mediacenter/index.shtml)