Vested Partners with Fintel Connect to Unlock Affiliate Marketing for Financial Brands

Strategic Insights -

Vested, a marketing and communications agency dedicated to the financial services industry, has formed a strategic partnership with Fintel Connect, a growth marketing platform for the financial industry. This collaboration will enable Vested's clients, including banks and financial brands, to tap into Fintel Connect's robust network of over 5,000 finance-focused affiliates, influencers, and media partners. The partnership aims to help financial institutions unlock new growth through affiliate marketing, a proven and cost-effective channel that drives qualified customer acquisition.

Key Takeaways:

  • Vested has partnered with Fintel Connect to expand its affiliate marketing capabilities and provide clients with access to a network of over 5,000 finance-focused affiliates, influencers, and media partners.
  • The partnership allows financial institutions to expand their reach, improve ROI, and acquire high-quality customers through targeted, compliant, and data-driven affiliate programs.
  • Affiliate marketing drives up to 40% of financial brands' net new accounts, making it a key growth channel for the industry.
  • Fintel Connect's platform provides end-to-end program management, including affiliate recruitment, compliance monitoring, and reporting, with proprietary technology, Fintel Check, automating up to 90% of partner marketing compliance reviews.
  • Vested's clients are already leveraging this partnership to run targeted, data-driven affiliate programs that expand reach, optimize performance, and acquire high-quality customers.
  • Fintel Connect has a proven track record of powering programs for over 100 leading financial brands, including Ramp, Scotiabank, and Western Alliance Bank.
  • The company is backed by BankTech Ventures and Economic Development Canada.

Statistics:

  • Up to 40% of financial brands' net new accounts are driven by affiliate marketing.
  • Fintel Connect's platform provides end-to-end program management for affiliate recruitment, compliance monitoring, and reporting.
  • Fintel Connect's Fintel Check technology automates up to 90% of partner marketing compliance reviews.
  • Over 100 leading financial brands, including Ramp, Scotiabank, and Western Alliance Bank, have powered programs through Fintel Connect.
  • Fintel Connect has a network of over 5,000 finance-focused affiliates, influencers, and media partners.

Sources:

  • Vested Partners with Fintel Connect to Unlock Affiliate Marketing for Financial Brands (M2 EQUITYBITES, October 28, 2025, http://www.m2.co.uk).
  • Fintel Connect (Fintel Connect, accessed October 28, 2025).