Via ++t Nam's Tourism Industry Ramps Up Efforts to Meet Ambitious Targets

Strategic Insights -

Via ++t Nam's tourism industry is intensifying its efforts to meet the government's ambitious targets set out in Government Resolution 226, which aims to attract 25 million international visitors and 150 million domestic travelers by 2025. With less than four months left in the year, the industry is mobilizing resources and launching initiatives to turn the targets into reality. The Vietnam Tourism Association has implemented a comprehensive action plan, while the Vietnam Society of Travel Agents serves as a central pillar in implementing the plan during the final months of 2025.

Key Takeaways:

  • The Vietnam Tourism Association has launched a comprehensive action plan to mobilize resources across all member organizations, with the Vietnam Society of Travel Agents responsible for implementing the plan during the final months of 2025.
  • The association is organizing familiarization and inspection trips to destinations across Via ++t Nam from major source markets, including Northeast Asia, Southeast Asia, Europe, Australia, and the US, to introduce Via ++t Nam's new tourism products and updated Government policies directly to the global market.
  • The industry is holding a series of large-scale promotional events, including the MICE EXPO in Ha Na tmi and the Aa Naoung International Tourism Festival, which will gather over 100 international enterprises and 200 domestic travel agencies.
  • Aa Naoung is launching several independent initiatives, including the Aa Naoung Tourism Festival and the 2025 Tourism Stimulus Programme, which introduce new experiences and encourage visitors to explore the city's rich mix of food, culture, and entertainment.
  • The city aims to receive 18 million visitors, including 8 million international ones, by the end of 2025, with a focus on nearby markets that respond quickly to new policies and travel incentives.
  • The Government's recent visa and entry measures have clearly hit the mark, with strong growth recorded in several markets benefiting from relaxed visa rules.
  • Tourism businesses have been quick to read market trends and design tailored stimulus products, working hand in hand with local governments, ministries, and associations to leverage favourable policies and reach the right audiences.

Statistics:

  • Via ++t Nam aims to welcome 25 million international visitors and 150 million domestic travelers by 2025.
  • Aa Naoung welcomed nearly 8 million domestic and 5 million international visitors in the first eight months of 2025, accounting for roughly 30% of all international arrivals to Via ++t Nam.
  • The city aims to receive 18 million visitors, including 8 million international ones, by the end of 2025.
  • The Vietnam Tourism Association is expecting an increase of 20-30% in nearby markets, and 15% in more distant markets, compared to last year.
  • To achieve the Government's goal of 25 million international arrivals, Via ++t Nam will need to welcome between 2.5 and 2.57 million visitors each month for the remainder of the year.

Sources:

  • Cao Tri DA(c)ng, Chairman of Aa Naoung's Tourism Association and the Vietnam Society of Travel Agents
  • Government Resolution 226
  • Vietnam Tourism Association
  • Vietnam Society of Travel Agents
  • Aa Naoung International Tourism Festival
  • MICE EXPO in Ha Na tmi
  • 2025 Tourism Stimulus Programme
  • VNS (Vietnam News Service)