Viaje Parana Concludes August Market Actions with Significant Impacts on Tourism Industry

Strategic Insights -

Viaje Parana, the tourism promotion agency of the State of Parana, Brazil, concluded its August market actions with a significant impact on the tourism industry. The agency's latest program accumulated a total of 3,911 professionals, businesspeople, and collaborators in national tourism, bringing the total number of trained agents to over 19,100 since January 2024. This achievement was marked by nine events and programs held throughout Brazil, including major tour operator conventions, famtours, and training sessions.

Key Takeaways:

  • Viaje Parana's August market actions impacted 3,911 professionals, businesspeople, and collaborators in national tourism, bringing the total number of trained agents to over 19,100 since January 2024.
  • The agency's initiatives included nine events and programs held throughout Brazil, including major tour operator conventions, famtours, and training sessions.
  • Two major tour operator conventions, BeFly and the Tourism Business School (Entur), were held in August, bringing together over 2,400 professionals in Curitiba.
  • The State Government's investment in tourism promotion totals R$28 million for the first half of the year.
  • The month of August saw significant training impacts in other states, including 180 participants in Panrotas Next (Santos, SP), 400 participants in Abreu's training (Gramado, RS), and 500 participants in FRT Talk Show (Natal, RN).
  • The agency's goal is to encourage travel agents and industry professionals to sell Parana packages to their clients, positioning the state at the forefront of national tourism.

Statistics:

  • Total number of trained agents since January 2024: 19,100
  • Total number of professionals impacted in August: 3,911
  • Investment in tourism promotion for the first half of the year: R$28 million
  • Participants in major tour operator conventions in August: over 2,400
  • Participants in training sessions in other states: 1,231 (180 + 400 + 30 + 500 + 31 + 250 + 120)

Sources:

  • Brazilian State of Parana news release
  • Viaje Parana's website
  • Elza Meeting's website
  • Abreu's training program website
  • FRT Talk Show's website
  • Parana PR Government website: https://www.parana.pr.gov.br/aen/Noticia/Viaje-Parana-encerra-agosto-com-39-mil-profissionais-do-turismo-capacitados-no-Brasil