Victoria Unveils Guide to Wellness Tourism Investment, Aims to Capitalize on Growing Market

Strategic Insights -

The Victorian Government, led by Minister for Tourism, Sport, and Major Events Steve Dimopoulos, has launched a comprehensive guide to support businesses and investors in creating wellness tourism destinations and experiences. The Labor Government aims to capitalize on the growing wellness tourism market, which is forecast to be worth over $15 trillion globally in the coming years. Victoria's unique natural and cultural attractions make it an ideal candidate to lead the wellness tourism industry in Australia.

Key Takeaways:

  • The guide, titled "A guide to wellness tourism investment from concept to reality," provides a step-by-step process for developing, planning, and operating wellness tourism businesses in Victoria.
  • The Labor Government has identified wellness as one of the five pillars of the Experience Victoria 2033 strategic plan, aiming to grow the state's visitor expenditure to $58 billion by 2033.
  • Victoria's abundance of mineral springs, relaxing coastal thermal baths, and diverse natural scenery position the state as a leading wellness tourism destination in Australia.
  • The Labor Government has invested in wellness infrastructure, including the Grampians Wellness Resort Development and funding for a masterplan to guide future development and management of the Hepburn Mineral Springs Reserve.
  • The Labor Government is supporting businesses to develop and operate wellness tourism offerings and products, driving further growth in the tourism sector and creating jobs.
  • The guide was developed in consultation with local government and industry stakeholders to ensure that businesses have the necessary tools and resources to succeed in the wellness tourism market.
  • The Labor Government is committed to supporting the growth of the wellness tourism sector, which is expected to continue growing in the coming years.

Statistics:

  • The global wellness tourism market is forecast to be worth over $15 trillion in the coming years.
  • Victoria aims to grow its visitor expenditure to $58 billion by 2033, with wellness identified as one of the primary drivers of this growth.
  • The Labor Government has invested in the development of a Nordic spa resort in Halls Gap as part of the Grampians Wellness Resort Development.
  • The Hepburn Mineral Springs Reserve has been allocated funding for a masterplan to guide future development and management of the site.
  • The Labor Government aims to create jobs and drive further growth in the tourism sector through the development of wellness tourism infrastructure and offerings.

Sources:

  • Minister for Tourism Sport and Major Events Steve Dimopoulos
  • Labour Government of Victoria
  • Al Bawaba (Albawaba.com)
  • Experience Victoria 2033 strategic plan
  • Grampians Wellness Resort Development
  • Hepburn Mineral Springs Reserve