Viewpoint Corp. Expands Online Advertising Capabilities with Unicast's InStream Product

Viewpoint Corporation, the parent company of Unicast, has announced the release of its InStream pre-roll product, a significant innovation in online advertising technology. This new product enables the simplified and seamless placement of video ads that appear prior to playback of video programming online, expanding Unicast's robust network of certified pre-roll websites. The InStream product maintains full support across operating systems and browsers while providing flexibility to deliver video ads in all video player environments.

Key Takeaways:

Viewpoint Corporation, through its subsidiary Unicast, has developed the InStream pre-roll product, a solution for online video advertising.
The InStream product allows for the simplified and seamless placement of video ads before video playback on various platforms.
Unicast's new product expands the company's existing network of certified pre-roll websites, enabling advertisers to reach a broader audience.
The InStream product offers flexibility in delivering video ads across different video player environments, including Flash, Windows Media Player, Real Player, and QuickTime.
This innovation in online advertising technology is expected to increase brand awareness for targeted audiences.
Viewpoint's CEO, Patrick Vogt, stated that the InStream product will provide publishers, agencies, and marketers with a broad range of advertising solutions that leverage the latest in internet marketing technology.

Statistics:

Viewpoint Corporation's stock was down 6% upon announcing the release of the InStream product.
The InStream product expands Unicast's existing network of certified pre-roll websites, enabling advertisers to reach a broader audience.
The product offers flexibility in delivering video ads across different video player environments.

Sources:

M2 PressWIRE, December 5, 2006
Bellwetherreport.com
Hoovers.com
Yahoo.com
Associated Press
MarketWire.com
BusinessWire.com