Virgin Atlantic Extends Free Limousine Service to 19 US States and UK

Strategic Insights -

Virgin Atlantic Airways has announced that it is extending its free limousine service for Upper Class passengers to 19 states in the US and to almost anywhere in the UK. The service will provide free transportation for passengers to and from the nearest Virgin Atlantic gateway, either JFK Airport or Newark Airport, when flying Upper Class roundtrip to London. In addition, the airline will drop off and pick up passengers within 150 miles of Heathrow and Gatwick, or within 40 miles of select U.K. regional airports when connecting from a Virgin Atlantic flight.

Key Takeaways:

  • Virgin Atlantic's free limousine service is extended to 19 states in the US and to almost anywhere in the UK.
  • The service provides free transportation for Upper Class passengers to and from the nearest Virgin Atlantic gateway.
  • The airline will drop off and pick up passengers within 150 miles of Heathrow and Gatwick, or within 40 miles of select U.K. regional airports.
  • The service is available for Upper Class passengers on flights to London from nine U.S. gateways.
  • The Upper Class service provides a unique range of services, including in-flight massages and manicures, onboard bar, and individual seat back TV screens with a choice of up to 28 video channels.
  • Richard Branson, Chairman of Virgin Atlantic, stated that the extension of the limo service will allow passengers to travel in Upper Class luxury to and from their home or office in 19 states and to virtually anywhere in the UK.
  • The Upper Class service was recently voted best Business Class by readers of Business Traveler magazine.

Statistics:

  • 19 US states are included in the extended limousine service.
  • The service is available for Upper Class passengers on flights to London from nine U.S. gateways.
  • The service provides a range of amenities, including individual seat back TV screens with a choice of up to 28 video channels.
  • The airline serves London from nine U.S. gateways: three times daily from New York (JFK); twice daily from Newark, Los Angeles, and Orlando; and daily from Chicago, San Francisco, Washington (Dulles), Miami, and Boston.

Sources:

  • Business Wire (Dec. 3, 1999)
  • Virgin Atlantic Airways press release (Dec. 3, 1999)