Visitor Economy in Greater Lincolnshire Surpasses £3bn Milestone

Strategic Insights -

The visitor economy in Greater Lincolnshire has achieved a significant milestone, with a total value of £3.02bn measured in 2024, a 3.1% increase from 2023. This achievement, despite challenges faced by the industry, is a testament to the resilience and hard work of local businesses and the county's pull as a great holiday destination. The growth of Visit Lincolnshire, with one million unique visitors to its website annually, has played a crucial role in promoting the county nationally and supporting local businesses.

Key Takeaways:

  • The visitor economy in Greater Lincolnshire has surpassed the £3bn milestone, with a total value of £3.02bn measured in 2024.
  • This represents a 3.1% increase from 2023, demonstrating the sector's resilience despite national challenges.
  • Visit Lincolnshire, owned and managed by Lincolnshire County Council, has experienced continuous growth over the last five years, with one million unique visitors to its website annually.
  • The website has become a hub for incoming tourists and residents to find information on places to visit and things to do across the county.
  • Visit Lincolnshire is set to increase its investment in the sector, including enhanced marketing campaigns and support for local businesses.
  • Local events, such as the annual Lincolnshire Show, Lincoln Castle concerts, bike nights, annual festivals, and seaside attractions, contribute significantly to the local economy.

Statistics:

  • The visitor economy in Greater Lincolnshire has a total value of £3.02bn (2024).
  • The sector has experienced a 3.1% increase from 2023.
  • Visit Lincolnshire receives one million unique visitors to its website annually.
  • The website has become a hub for incoming tourists and residents to find information on places to visit and things to do across the county.

Sources:

  • Laurie, "Visitor economy in Greater Lincolnshire surpasses £3bn" (no date)
  • Lincolnshire County Council, "Visit Lincolnshire: A Hub for Incoming Tourists and Residents" (no date)