Vitrue's Social Media Management Software Sees Record-Breaking Growth

Strategic Insights -

Vitrue, the leading provider of social media management software, announced significant growth statistics for the end of Q4 '10, including record-breaking revenues, client expansion, and internal staff growth. The company cited rapid adoption of its software-as-a-service (SaaS) platform as the driver for growth, making Q4 the company's best quarter to date. Vitrue's Social Relationship Management (SRM) platform manages more than 487 million fans across 2,500 Facebook and Twitter accounts in 47 countries.

Key Takeaways:

  • Vitrue's SRM software currently manages more than 487 million fans in 47 countries across 2,500 Facebook and Twitter accounts, emerging social media avenues, and mobile applications.
  • The company added more than 100 new clients in Q4 alone, including brands Intel, Yahoo!, YouTube, Frito Lay, and Planet Hollywood, among others.
  • Vitrue's client base includes major brands such as McDonald's, P&G brands, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza, and AT&T.
  • The company reports the largest client and revenue growth in the technology, CPG, and restaurant verticals.
  • Vitrue increased its staff by more than 25% in Q4 alone and is currently hiring, projected to add more than 200 new staff members this year.
  • The company has opened ten new offices worldwide and is expected to continue expanding internationally.

Statistics:

  • As of March 7, 2011, the Vitrue SRM platform manages more than 2,500 Facebook Pages and Twitter accounts in 47 countries.
  • The platform services more than 487 million fans/followers, representing a 73% increase in growth from Q3.
  • The platform currently moderates almost 3 million posts, generates 26.5 million likes, 13 million comments, 11.7 million plays, 11.4 million shares, and 147 million clicks.
  • Vitrue has created more than 135,000 posts and more than 2,500 polls and coupons, generating 1 million votes and prints.

Sources:

  • "Vitrue's Social Media Management Software Sees Record-Breaking Growth" (PRNewswire, March 8, 2011)
  • Vitrue website (, accessed March 7, 2011)