Volkswagen Invests £500m in Rolls-Royce and Bentley Car Models

Strategic Insights -

Volkswagen has announced plans to invest £500m in the Rolls-Royce and Bentley car models manufactured at the Crewe factory, with the aim of boosting production to 9,000 cars a year over the next five years. The investment will see the launch of a new medium-sized Bentley model, to be sold alongside the existing range of larger models. This move comes after Volkswagen won the bidding war for the Rolls-Royce Cars company, outpacing BMW, and securing full ownership of the Bentley name and the Rolls-Royce factory in Crewe.

Key Takeaways:

  • Volkswagen will invest £500m in Rolls-Royce and Bentley car models over the next five years, focusing on increasing production to 9,000 cars a year.
  • The investment will include the launch of a new medium-sized Bentley model, to be sold alongside the existing range of larger models.
  • Volkswagen will maintain exclusive distribution networks for the Bentley and Rolls-Royce models, ensuring their independence from the rest of the company's eight car marque brands.
  • Robert Buechelhofer, Volkswagen's sales and marketing chief, assured car dealers that the company is committed to preserving the Bentley marques' history and reputation.
  • Volkswagen secured full ownership of the Bentley name and the Rolls-Royce factory in Crewe after winning the bidding war against BMW.
  • The company aims to increase production of Bentley cars from the current 2,000 cars a year to 9,000 cars a year.

Statistics:

  • £500m: The amount Volkswagen will invest in Rolls-Royce and Bentley car models over the next five years.
  • 9,000: The target number of cars to be produced annually by Rolls-Royce and Bentley, up from the current 2,000 cars a year.
  • 5 years: The timeframe for Volkswagen's investment in Rolls-Royce and Bentley car models.
  • 2,000: The current annual production of Bentley cars, which will be increased to 9,000 cars a year with Volkswagen's investment.

Sources:

  • "The Telegraph", [n/a]
  • "The Evening Standard", [n/a]
  • "BBC News", [n/a]