VRX Worldwide Inc. Partners with Expedia for New Xplore Travel Initiative

Strategic Insights -

VRX Worldwide Inc. and Expedia, Inc. have entered into an agreement to create a new series of travel websites, branded Xplore, which will utilize VRX's private label booking engine technology to provide users with a unique travel experience. The Xplore travel sites will feature rich visual information, including interactive maps and 360-degree virtual tours, allowing users to explore destinations virtually and then book flights, accommodations, and activities through Expedia's WWTE technology.

Key Takeaways:

  • VRX Worldwide Inc. has partnered with Expedia, Inc. to create a new series of travel websites, branded Xplore.
  • The Xplore travel sites will utilize VRX's private label booking engine technology to provide users with a unique travel experience.
  • The sites will feature rich visual information, including interactive maps and 360-degree virtual tours, to allow users to explore destinations virtually.
  • Expedia's WWTE technology will provide access to flights, accommodations, ground transportation, entertainment tickets, and complete vacation packages.
  • VRX plans to launch dozens of Xplore Travel sites featuring popular vacation destinations throughout North America, Europe, and Asia.
  • The first destination-specific Xplore website, XploreLasVegas.com, is now live, and VRX expects to launch a minimum of one new Xplore site each month.
  • The Xplore initiative will be spearheaded by VRX and run as a separate, but complementary division to its current visual content business.
  • VRX will update its current destination maps and create additional destination and hospitality content to supplement each new site.

Statistics:

  • VRX plans to launch dozens of Xplore Travel sites featuring popular vacation destinations throughout North America, Europe, and Asia.
  • The first destination-specific Xplore website, XploreLasVegas.com, is now live.
  • VRX expects to launch a minimum of one new Xplore site each month.
  • VRX has the largest archive of high-quality, bandwidth-friendly, travel-related, 360-degree virtual tours and interactive maps in the world.
  • XploreLasVegas.com offers unparalleled interactive visual content that showcases Las Vegas' leading tourist attractions and most sought-after resort hotels.

Sources:

  • VRX Worldwide Inc. press release, no date provided.
  • VRX Worldwide Inc. (TSX-V: VRW) investment thesis, no date provided.
  • Expedia, Inc. website, http://www.expedia.com.
  • WWTE website, http://www.wwte.com.
  • VRX Studios Inc. website, http://www.vrxstudios.com.