Wade Robson Partners with Power Dance Shoes for Signature Line

Strategic Insights -

Wade Robson, a 21-year-old hybrid artist, has joined forces with Power Dance Shoes to develop a branded line of dance shoes. This partnership has exciting potential, according to Stephen R. Libonati, CEO of Power, who cites Robson's talent, appeal, and commitment to dance as key factors. Robson's professional career began at 5, and he has since worked with notable artists like Britney Spears and 'N Sync. He recently created and hosted the MTV dance competition, The Wade Robson Project, and has signed a three-picture directing deal with Disney.

Key Takeaways:

  • Wade Robson has signed an endorsement contract with Power Dance Shoes to develop a branded line of dance shoes.
  • Robson's talents, appeal, and commitment to dance make him a valuable partner for Power Dance Shoes.
  • Robson's professional career began at 5 and has included choreographing for Britney Spears, directing two tours for 'N Sync, and co-writing and producing songs for the group's multi-platinum album Celebrity.
  • Robson created and hosted the MTV dance competition, The Wade Robson Project, and has signed a three-picture directing deal with Disney.
  • The Ralph Libonati Company, which distributes Power Dance Shoes, has a significant presence in the cheerleading business and has used its expertise in cheerleading shoes to develop dance products.
  • Wade Robson's passion for dance and commitment to excellence align with Power Dance Shoes' values and mission.
  • The partnership between Wade Robson and Power Dance Shoes is expected to benefit both parties, with Robson's talent and appeal helping to promote Power Dance Shoes and the company's expertise in footwear contributing to the development of high-quality dance shoes.

Statistics:

  • Wade Robson is 21 years old.
  • He began his professional career at 5 years old.
  • He played a significant role in choreographing and directing tours for Britney Spears and 'N Sync.
  • He co-wrote and produced four songs from 'N Sync's multi-platinum album Celebrity.
  • He signed a three-picture directing deal with Disney.
  • The Ralph Libonati Company has a 35-year history in the footwear industry.
  • The company introduced and marketed the Adidas brand in the U.S. and sparked the growth of the country's multi-billion dollar athletic shoe business.

Sources:

  • Jan. 14 /PRNewswire/- Winston-Salem Journal
  • The Ralph Libonati Company
  • Power (TM) Dance Shoes
  • Wade Robson
  • Stephen R. Libonati, CEO of Power
  • Michael Gruber, manager of Wade Robson and founder of Sidestreet Entertainment
  • BWR Public Relations
  • Tom Tanno of Power Athletic Footwear