Web Analytics Market to Grow by $3.05 Billion with a CAGR of 19%

Strategic Insights -

The global web analytics market is poised to grow by $3.05 billion during 2020-2024, driven by the increasing adoption of cloud-based solutions, the need for predictive analytics, and the proliferation of AI in web analytics. The market is highly competitive, with major players such as Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc. dominating the market. The market is expected to witness a significant growth rate of 19% during the forecast period.

Key Takeaways:

  • The web analytics market is expected to grow by $3.05 billion from 2020 to 2024, with a CAGR of 19%.
  • The market is highly competitive, with around 25 vendors operating in the market.
  • Major players such as Adobe Inc., AT Internet, Facebook Inc., Google LLC, and Microsoft Corp. are expected to dominate the market during the forecast period.
  • The market is driven by the increasing adoption of cloud-based solutions, the need for predictive analytics, and the proliferation of AI in web analytics.
  • The market's geographic segmentation is expected to be dominated by North America, followed by Europe, APAC, and MEA.
  • The market's deployment segmentation is expected to be dominated by cloud-based solutions, with on-premises solutions expected to grow at a slower rate.
  • The market's customer landscape is expected to be dominated by small and medium-sized enterprises, followed by large enterprises.
  • The market's geographic landscape is expected to be dominated by North America, followed by Europe, APAC, and MEA.

Statistics:

  • The web analytics market is expected to grow by $3.05 billion from 2020 to 2024, with a CAGR of 19%.
  • The market is highly competitive, with around 25 vendors operating in the market.
  • The market's geographic segmentation is expected to be dominated by North America, with a market size of $1.23 billion in 2024.
  • The market's deployment segmentation is expected to be dominated by cloud-based solutions, with a market size of $2.45 billion in 2024.
  • The market's customer landscape is expected to be dominated by small and medium-sized enterprises, with a market size of $1.12 billion in 2024.

Sources:

  • Technavio. (2020). Web Analytics Market 2020-2024. Retrieved from
  • Business Wire. (2020). Technavio has been monitoring the web analytics market and it is poised to grow by $3.05 bn during 2020-2024, progressing at a CAGR of 19% during the forecast period. Retrieved from