Webraska's Vodafone Navigator Meets Heavy Customer Demand, Powers Philip Morris Italia's Field Force

Strategic Insights -

Philip Morris International's Italian branch, Philip Morris Italia, has adopted Webraska's Vodafone Navigator solution to equip its field force with GPS navigation capabilities. The company has acquired approximately 300 licences of Vodafone Navigator, running on Nokia N70 smartphones, to enhance information flow, optimize time, and increase flexibility. Webraska's solution has provided Philip Morris Italia with features such as vocal instructions, detailed maps, traffic-optimized routing, and point-of-interest information, leading to improved customer visits and acquisition of new working areas. Vodafone Italy plans to launch Vodafone Navigator on additional handsets later this year, backed by Webraska's Professional Services team.

Key Takeaways:

  • Webraska's Vodafone Navigator has met heavy customer demand, thanks to its adapted pricing model, active promotion, and availability on popular devices.
  • Philip Morris Italia has acquired approximately 300 licences of Vodafone Navigator, running on Nokia N70 smartphones, to equip its field force with GPS navigation capabilities.
  • Webraska's solution has improved information flow, optimized time, and increased flexibility for Philip Morris Italia employees.
  • Vodafone Navigator provides features such as vocal instructions, detailed maps, traffic-optimized routing, and point-of-interest information.
  • Philip Morris Italia has seen improved customer visits and acquisition of new working areas due to the use of Vodafone Navigator.
  • Webraska's Professional Services team will support Vodafone Italy in launching Vodafone Navigator on additional handsets later this year.

Statistics:

  • Approximately 300 licences of Vodafone Navigator have been acquired by Philip Morris Italia.
  • The licences are running on Nokia N70 smartphones.
  • Webraska's solution has improved information flow, optimized time, and increased flexibility for Philip Morris Italia employees.
  • Vodafone Navigator has been made available on popular devices such as Symbian and Microsoft Windows Mobile-based smartphones, and PDA phones.
  • Philip Morris Italia aims to increase the benefits of Vodafone Navigator by expanding its use to additional handsets later this year.

Sources:

  • Webraska's press release, published on their website, www.webraska.com
  • Fulvio Felicioli, Senior IS Analyst at Philip Morris Italia, as quoted in the press release.