Webroot Introduces Child Safe: A Highly Effective Parental Control Software Solution

Strategic Insights -

Webroot Software, Inc., the developer of the award-winning anti-spyware software Spy Sweeper, has introduced Child Safe, a parental control software designed to help parents manage their children's online activities safely and effectively. The software is tailored to address the growing concerns of parents regarding their children's online safety, particularly with the rise of social networking sites and online predators. Child Safe offers a range of features, including customizable profiles, safety measures, scheduling, and time limits, as well as monitoring and reporting capabilities.

Key Takeaways:

  • More than two-thirds of parental control users are not fully satisfied with their current parental control programs, seeking a more effective product with a broader range of capabilities and ease of use.
  • Parents' top concerns regarding their child's online time include predatory behavior by strangers and exposure to adult content.
  • Reasons for dissatisfaction with current parental control software include excessive blocking of acceptable sites, ability of children to circumvent controls, ineffectiveness, and difficulty in using the program.
  • Webroot's survey highlights the need for a parental control software that is easy to use, highly effective, and tailored to the concerns of parents.
  • Child Safe offers customizable profiles, safety measures, scheduling, and time limits, as well as monitoring and reporting capabilities, to help parents manage their children's online activities.
  • The software includes features such as blocking specific Web sites, keywords, and categories to control online content.
  • Child Safe also includes safety measures to prevent children from bypassing the controls, such as making it difficult to remove or modify the software.
  • The software offers easy-to-set-up, customizable reports to inform parents about their children's online activities.
  • Child Safe is available exclusively at Best Buy this holiday season, as well as online at www.webroot.com, for $39.95 for a 3-user license.
  • Interested customers can also purchase the software through their local Geek Squad when having a new computer set up or an existing machine serviced.

Statistics:

  • 67% of parental control users are not fully satisfied with their current parental control programs.
  • Parents' top concerns regarding their child's online time:

+ Predatory behavior by strangers (45%)

+ Exposure to adult content (40%)

  • Reasons for dissatisfaction with current parental control software:

+ Excessive blocking of acceptable sites (52%)

+ Ability of children to circumvent controls (45%)

+ Ineffectiveness (42%)

+ Difficulty in using the program (40%)

Sources:

  • Webroot Software, Inc.
  • Best Buy
  • Accel Partners
  • Mayfield