Wegmans and Buffalo Bills Expand Partnership, Tackling Food Insecurity and Supporting Youth Programs

Strategic Insights -

Wegmans and the Buffalo Bills are extending and expanding their partnership, solidifying Wegmans as the Founding Partner of Highmark Stadium and the Official Tailgate Headquarters of the Buffalo Bills. Through this collaboration, the two organizations will focus on community outreach, innovative collaborations, and impactful fundraising to tackle food insecurity, support children's health, and youth programs. The partnership, established in 2021, has already made a lasting impact, raising over $4 million, providing thousands of meals, and funding youth support programs.

Key Takeaways:

  • Wegmans will become a Founding Partner of Highmark Stadium, opening in 2026, and continue as the Official Tailgate Headquarters of the Buffalo Bills.
  • The partnership focuses on community outreach, innovative collaborations, and impactful fundraising to tackle food insecurity, support children's health, and youth programs.
  • Since 2021, the partnership has raised over $4 million, provided thousands of meals, and collected tens of thousands of pounds of food.
  • The organizations will fund youth support programs, such as the Fisher-Price Little People Collector sets benefiting Oishei Children's Hospital and the Play 60 Health and Wellness Initiative.
  • Wegmans will become the presenting partner of the Buffalo Bills Training Camp, held annually in Pittsford, NY.
  • Exclusive product collaborations, including limited-edition merchandise and a new cereal, will feature Wegmans, such as the Wegmans Brand Josh Allen MVP Puffs cereal.
  • The partnership will play a vital part in shaping a more vibrant gameday atmosphere at Highmark Stadium, alongside other select partners.

Statistics:

  • Over $4 million raised since 2021 through the partnership.
  • Thousands of meals provided through the partnership.
  • Tens of thousands of pounds of food collected through the partnership.
  • 114 Wegmans stores located along the east coast.
  • 28 consecutive years Wegmans has been named one of the '100 Best Companies to Work For' by Fortune.
  • #6 ranking in 2025 on Fortune's '100 Best Companies to Work For' list.

Sources:

  • Source: Wegmans Food Markets, Inc.
  • (Category: Partnerships and Alliances)
  • Wegmans Food Markets, Inc. is a regional supermarket chain with 114 stores located along the east coast.
  • The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016.