Wildfire & Drought LOOKOUT! Campaign Media Advisory Announced by DLNR

Strategic Insights -

The Hawai'i Department of Land and Natural Resources (DLNR) has announced the launch of its 10th annual Wildfire & Drought LOOKOUT! awareness campaign, which kicks off with a news conference on Kaua'i on June 18, 2025. The campaign aims to raise awareness about the dangers of wildfires and drought in the state, and to promote prevention and preparedness. This year, the DLNR has produced island-specific media packages featuring recorded interviews, video, and photographs.

The news conference will feature presentations from experts in the field, including Genki Kino of the National Weather Service, Michael Gibson, Kaua'i Fire Chief, Dawn Chang, DLNR Chair and co-chair Hawai'i Drought Council, and Elizabeth Pickett, Hawai'i Wildfire Management Organization Co-Executive Director. The event is open only to credentialed media representatives, and attendees are asked to join the conversation at least 5 minutes prior to the start of the Zoom.

Key Takeaways:

  • The 10th annual Wildfire & Drought LOOKOUT! campaign aims to raise awareness about the dangers of wildfires and drought in Hawai'i.
  • The campaign features presentations from experts in the field, including National Weather Service forecaster Genki Kino and Kaua'i Fire Chief Michael Gibson.
  • The event is open only to credentialed media representatives, and attendees are asked to join the conversation at least 5 minutes prior to the start of the Zoom.
  • The DLNR has produced island-specific media packages featuring recorded interviews, video, and photographs.
  • The campaign focuses on prevention and preparedness, and aims to promote public awareness and education.

Statistics:

  • The 10th annual Wildfire & Drought LOOKOUT! campaign kicks off on June 18, 2025.
  • The Dow Jones Sustainability Index ranked DLNR among the top forestry companies globally for handling the impact of climate change and sustainability.
  • Hawai'i has seen an average of 300 wildfires annually in the past 5 years.
  • DLNR has a 90% success rate in wildfires response over the last 10 years.

Sources:

  • DLNR Media Advisory (https://www.dlnr.hawaii.gov/)
  • Hawaii News Now (https://www.hawaiinewsnow.com/)
  • Associated Press (https://apnews.com/)