Worldview Systems Corp. Partners with American Express for Travel Feature on ExpressNet

Strategic Insights -

Worldview Systems Corp., a leader in travel and entertainment databases, has partnered with American Express to provide a major travel feature on ExpressNet, a new electronic interactive service launched on America Online. Through this partnership, America Online subscribers can access Worldview's database covering over 160 destinations worldwide, browse travel and entertainment details, and order online a customized travel guide, the Fodor's Worldview Travel Update. Worldview's database offers time-sensitive information on national and international festivals, sporting events, art exhibits, plays, and concerts, as well as restaurant reviews and listings for evening activities, children's attractions, sightseeing, shopping, and recreational facilities. The partnership extends Worldview's online publishing experience, providing a unique platform for travelers to collect reliable information and plan activities before leaving home.

Key Takeaways:

  • Worldview Systems Corp. has partnered with American Express to provide a major travel feature on ExpressNet, a new electronic interactive service launched on America Online.
  • The partnership allows America Online subscribers to access Worldview's database covering over 160 destinations worldwide.
  • Worldview's database offers time-sensitive information on national and international festivals, sporting events, art exhibits, plays, and concerts.
  • Customers can also order online a customized travel guide, the Fodor's Worldview Travel Update.
  • The partnership extends Worldview's online publishing experience, providing a unique platform for travelers to collect reliable information and plan activities before leaving home.
  • Worldview has partnered with IVN Communications Inc. to provide a download library of photo images and videos for worldwide destinations.
  • Neal Checkoway, Worldview's vice president and general manager, stated that Worldview has been providing American Express with time-sensitive destination information for several years, making it a natural fit to work with Amex on this new venture.

Statistics:

  • Over 1.5 million subscribers existed on America Online at the time of the partnership (January 1995).
  • Worldview's database covers over 160 destinations worldwide.
  • Hundreds of correspondents around the world provide local events schedules and descriptive reviews.
  • An in-house team of multilingual travel editors, writers, and fact checkers gathers, translates, and screens information from thousands of sources.

Sources:

  • Business Wire, January 30, 1995.
  • Worldview Systems Corp.
  • American Express Co.
  • IVN Communications Inc.