Wunderman Unveils Zaaz Performance Marketing Division with Asia-Pacific Focus

Wunderman, a leading global network of advertising, marketing, and consulting companies, has introduced Zaaz, a new performance marketing division specifically tailored to serve the Asia-Pacific region. This move aims to strengthen its presence in the region by establishing offices in Australia, China, and Japan, with Singapore serving as the initial hub. Zaaz has appointed Rajeev Ramachandran, founder of Loyalty Matrix, as its Senior Data Analyst, who will work closely with Nimesh Desai, General Manager of Wunderman Singapore.

Key Takeaways:

Zaaz, Wunderman's new performance marketing division, focuses on delivering advanced analytics and optimization services tailored to the Asia-Pacific region.
With plans to establish offices in Australia, China, and Japan, Zaaz aims to provide clients with best-in-class performance marketing capabilities across tagging, analytics, data, CRM, social, and mobile services.
The division is led by John Farris, Zaaz's co-founder, who will relocate from the company's Seattle headquarters to Sydney to oversee development in the Asia-Pacific market.
ZAAZ currently provides services for notable brands such as Microsoft, Nokia, Ford, CNN Money, Alaska Airlines, Intuit, and Symantec.
Singapore will serve as the initial hub for Zaaz, with Rajeev Ramachandran, founder of Loyalty Matrix, appointed as Senior Data Analyst to report directly to Nimesh Desai, General Manager of Wunderman Singapore.
Stephane Faggianelli, President of Wunderman Asia Pacific, emphasizes the company's ambition to scale rapidly and expand into key markets in the region.
Asia Pacific brands show significant interest in advanced analytics and optimization services, according to Wunderman.

Statistics:

Asia Pacific brands are seeking advanced analytics and optimization services, demonstrating a diverse range of business interests and needs in the region.
Wunderman's Zaaz division focuses on delivering tailored performance marketing capabilities across tagging, analytics, data, CRM, social, and mobile services.
Singapore serves as the initial hub for Zaaz, and offices in Australia, China, and Japan are planned.
Zaaz currently provides services for brands such as Microsoft, Nokia, Ford, CNN Money, Alaska Airlines, Intuit, and Symantec.
Wunderman aims to scale rapidly by adding key markets such as Australia, China, and Japan to its regional footprint.

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