Wyndham Hotels & Resorts Expands in the Kingdom of Saudi Arabia with Exclusive Development Agreement for Super 8

Strategic Insights -

Wyndham Hotels & Resorts, the world's largest hotel franchising company, has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. This move aligns with Saudi Arabia's Vision 2030, which aims to increase tourism and make travel more accessible throughout the kingdom.

Under the agreement, Wyndham and Le Park Concord plan to open 100 hotels over the next ten years, with the first property set to debut in 2026. The hotels will be strategically located along major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, and Madinah. Many of the properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort. The partnership aims to address the significant supply gap in the economy and midscale segments, with only 6% of the country's hotel pipeline currently in these segments.

Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, stated, "Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways." Mr. Fiaz Talal Alenezi, Chief Executive Officer of Le Park Concord Company, added, "Saudi Arabia's tourism growth under Vision 2030 presents a clear need for more branded economy hotels. Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards."

Key Takeaways:

  • Wyndham Hotels & Resorts has entered into an exclusive development agreement with Le Park Concord Company to launch its Super 8 by Wyndham brand in the Kingdom of Saudi Arabia.
  • The agreement plans to open 100 hotels over the next ten years, with the first property set to debut in 2026.
  • The hotels will be strategically located along major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, and Madinah.
  • Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort.
  • The partnership aims to address the significant supply gap in the economy and midscale segments, with only 6% of the country's hotel pipeline currently in these segments.
  • The Saudi Ministry of Tourism expects the number of international tourists to reach 50 million annually by the end of the decade.
  • Super 8 by Wyndham is one of the world's largest economy hotel brands, spanning multiple countries worldwide.

Statistics:

  • Wyndham Hotels & Resorts has approximately 9,300 hotels across over 95 countries.
  • The company operates a portfolio of 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, and La Quinta.
  • Wyndham's award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members.
  • Saudi Arabia welcomed 30 million international tourists in 2024, a 9.5% increase from the previous year.
  • The Kingdom's hotel pipeline has a significant supply gap in the economy and midscale segments, with only 6% of the pipeline in these segments.

Sources:

  • Wyndham Hotels & Resorts press release, dated May 14, 2025
  • Saudi Ministry of Tourism, Vision 2030 document
  • Le Park Concord Company website
  • Wyndham Hotels & Resorts annual report on Form 10-K, filed with the Securities and Exchange Commission