Wyndham Hotels & Resorts Expands into Saudi Arabia with Super 8 by Wyndham Brand

Strategic Insights -

Wyndham Hotels & Resorts, the world's largest hotel franchising company, has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. The agreement, which will see the opening of 100 hotels over the next ten years, reinforces Wyndham's long-term commitment to quality, accessible, and sustainable hospitality development in the region.

Saudi Arabia is undergoing rapid transformation under Vision 2030, with the country welcoming 30 million international tourists in 2024, a 9.5 percent increase from the previous year. This growth is expected to reach 150 million annually by the end of the decade. The partnership between Wyndham and Le Park Concord aims to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base.

The first Super 8 by Wyndham hotel is expected to debut in 2026, with future locations planned along the Kingdom's major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas. Properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort.

Key Takeaways:

  • Wyndham Hotels & Resorts has entered into an exclusive development agreement with Le Park Concord Company to launch its Super 8 by Wyndham brand in the Kingdom of Saudi Arabia.
  • The agreement will see the opening of 100 hotels over the next ten years, with the first hotel expected to debut in 2026.
  • Future locations will be planned along the Kingdom's major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas.
  • Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development.
  • The partnership aims to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base.
  • Saudi Arabia's tourism growth under Vision 2030 presents a clear need for more branded economy hotels, with only 6% of the country's hotel pipeline in the economy and midscale segments.
  • Super 8 by Wyndham will benefit from the Wyndham Advantage, a combination of world-class marketing, distribution, and other resources designed to put owners on the path to success.
  • Wyndham franchisees throughout the EMEA region have access to over $350 million (USD) in innovative technology investments since becoming a public company in 2018.

Statistics:

  • Wyndham Hotels & Resorts has approximately 9,300 hotels spanning more than 95 countries.
  • Saudi Arabia welcomed 30 million international tourists in 2024, a 9.5 percent increase from the previous year.
  • The country's tourism growth is expected to reach 150 million annually by the end of the decade.
  • Only 6% of the country's hotel pipeline is in the economy and midscale segments.
  • Le Park Concord Company is managing over 900 rooms across 13 properties with an additional 13 hotels under development.
  • Super 8 by Wyndham has a growing member base of over 115 million enrolled Wyndham Rewards members who make up more than a third of all check-ins globally.

Sources:

  • Wyndham Hotels & Resorts. (2022). Wyndham Hotels & Resorts Expands into Saudi Arabia with Super 8 by Wyndham Brand.
  • Le Park Concord Company. (2022). Le Park Concord and Wyndham Hotels & Resorts Launch Super 8 by Wyndham in Saudi Arabia.
  • Saudi Ministry of Tourism. (2022). Saudi Tourism receives 30 million visitors in 2024, a 9.5% increase from the previous year.
  • Knight Frank. (2022). Hotel Pipeline in Saudi Arabia.
  • Wyndham Hotels & Resorts. (2022). Wyndham to Introduce Super 8 by Wyndham to Spain and Portugal.