Wyndham Hotels & Resorts Unveils Enhanced Rewards Program with Industry-First Collaboration with Applebee's

Strategic Insights -

Wyndham Hotels & Resorts, the world's largest hotel franchising company, has just leveled up its award-winning Wyndham Rewards program by announcing an industry-first collaboration with Applebee's Neighborhood Grill + Bar, part of Dine Brands Global, Inc. This groundbreaking partnership will allow Wyndham Rewards members to earn points when they place mobile To Go orders from any of Applebee's over 1,500 restaurants nationwide. The company has also launched Wyndham Rewards Experiences, an all-new experiential platform powered by iconic sports and entertainment brands, giving members unparalleled access to exclusive events and experiences.

Key Takeaways:

  • Wyndham Hotels & Resorts has enhanced its Wyndham Rewards program with an industry-first collaboration with Applebee's, allowing members to earn points when placing mobile To Go orders from Applebee's restaurants nationwide.
  • The partnership will also provide members with free delivery on their mobile orders.
  • The company has launched Wyndham Rewards Experiences, a new experiential platform offering exclusive access to events and experiences, including sold-out concerts, festivals, and sports events.
  • Wyndham Rewards Experiences will feature over 150 experiences launching now and over the coming weeks, including VIP tickets to events like the Vans Warped Tour and the Christmas Spectacular Starring the Radio City Rockettes.
  • Members can bid on experiences starting from 20,000 to 100,000 points, with fixed-point rewards starting at just 2,500 points.
  • Wyndham Rewards has over 115 million enrolled members worldwide, making it the largest hotel rewards program in the world.
  • Members can redeem for free nights starting at just 7,500 points, with over 60,000 hotels, vacation club resorts, and vacation rentals globally.
  • Wyndham Rewards is part of Wyndham Hotels & Resorts, the world's largest hotel franchising company, listed on the NYSE under the ticker WH.

Statistics:

  • Over 115 million enrolled members worldwide in Wyndham Rewards.
  • 1,000 points earned with every qualified stay in Wyndham Rewards.
  • 60,000 hotels, vacation club resorts, and vacation rentals globally.
  • 7,500 points required for a free night redemption in Wyndham Rewards.
  • Over 1,500 Applebee's restaurants participating in the Wyndham Rewards-Applebee's partnership.
  • $100 F&B credit included with VIP tickets to events like the Vans Warped Tour.

Sources:

  • Wyndham Hotels & Resorts press release, "Wyndham Hotels & Resorts Announces Enhanced Wyndham Rewards Program with Industry-First Collaboration with Applebee's"
  • Applebee's press release, "Applebee's Neighborhood Grill + Bar Serves Up a New Way to Earn Rewards with Wyndham Hotels & Resorts"
  • U.S. News & World Report, "Best Hotel Rewards Programs" (2022)
  • USA Today, "Best Hotel Rewards Programs" (2022)