Xbox Teams Up with GameStop and Others to Launch Gaming Charity Event for Children's Miracle Network

Strategic Insights -

Xbox 360 has announced a gaming charity event, Gaming and Giving for Good (G3), in partnership with GameStop, Hulu, 2K, and other companies, to benefit Children's Miracle Network Hospitals. The event, taking place on October 1, will encourage Xbox LIVE members to raise money for every hour spent gaming online, with all participants receiving a free Xbox LIVE Gold Membership for the weekend. The event aims to support Children's Miracle Network Hospitals, which has raised over $4 billion since 1983 for more than 170 children's hospitals across North America.

Key Takeaways:

  • Xbox 360 is hosting a gaming charity event, Gaming and Giving for Good (G3), on October 1 to benefit Children's Miracle Network Hospitals.
  • The event will encourage Xbox LIVE members to raise money for every hour spent gaming online, with all participants receiving a free Xbox LIVE Gold Membership for the weekend.
  • GameStop has joined forces with Xbox to help drive participation and host in-store events with key celebrities to raise awareness for the effort.
  • GameStop and 2K have already raised more than $70,000 for Children's Miracle Network hospitals in advance of the online event.
  • Hulu, EA, Capcom Entertainment, Square Enix, and other companies are supporting the event.
  • Children's Miracle Network Hospitals has raised over $4 billion since 1983 for more than 170 children's hospitals across North America.
  • The event aims to support the mission to save and improve the lives of as many children as possible.
  • Xbox 360 is partnering with GameStop, Game Informer magazine, Spawn Labs, and Impulse, Inc. to support the event.

Statistics:

  • The event, Gaming and Giving for Good (G3), will take place on October 1.
  • Xbox 360 and GameStop have partnered to host in-store events and raise awareness for Children's Miracle Network Hospitals.
  • GameStop and 2K have raised over $70,000 for Children's Miracle Network hospitals in advance of the online event.
  • Children's Miracle Network Hospitals has raised over $4 billion since 1983 for more than 170 children's hospitals across North America.
  • The event aims to support the mission to save and improve the lives of as many children as possible.

Sources:

  • "Xbox Teams Up with GameStop, Hulu and other Companies to Rally the Gaming Community for Gaming and Giving for Good (G3) Charity Event." PRNewswire, Sept. 12, 2011.
  • Children's Miracle Network Hospitals. "About Us."
  • GameStop. "About Us."
  • Xbox 360. "About Us."
  • Xbox LIVE. "About Us."
  • Microsoft. "About Us."