Xerox Unveils WorkCentre Pro 215 Digital Printer/Copier for Small Businesses

Strategic Insights -

Xerox Corporation, a leading provider of digital document solutions, has introduced the WorkCentre Pro 215 Digital Printer/Copier, a platen-based, laser printer/copier designed for small businesses and small workgroups. The new device offers high value and productivity at an estimated street price of $2,250, making it one of the lowest-priced machines in its class. Key features include automatic two-sided printing and copying, an automatic document feeder, and PCL printing capability as standard features.

Key Takeaways:

  • The WorkCentre Pro 215 is a platen-based, laser printer/copier designed for small businesses and small workgroups, offering high value and productivity at an estimated street price of $2,250.
  • It is one of the lowest-priced machines in its class and the only product in its class to offer automatic two-sided printing and copying, an automatic document feeder, and PCL printing capability as standard features.
  • The printer prints and copies at 15 pages-per-minute and can operate without a PC connection.
  • The 30-sheet automatic document feeder enhances productivity by enabling multiple page document copying without user intervention.
  • The WorkCentre Pro 215 ships standard with PCL5e and PCL6 page description languages, optimizing network printing capabilities.
  • It can be directly connected to a single workstation via parallel or USB interface, and with an optional Xerox Ethernet adapter, it becomes a centralized network printer that can be shared among employees.
  • The device is backed by the three-year Xerox Total Satisfaction Guarantee.
  • The WorkCentre Pro 215 is available through direct and agent channels in the United States and Canada, starting May 1.

Statistics:

  • Estimated street price of the WorkCentre Pro 215: $2,250
  • Printer speed: 15 pages-per-minute
  • Automatic document feeder sheets: 30
  • Industry market size prediction in the United States for 2003: $1 billion
  • Market growth rate from 1998 to 2003: 150 percent
  • Standard PCL page description languages: PCL5e and PCL6
  • Network interface options: parallel, USB, and Ethernet (optional)

Sources:

  • Xerox Corporation, "Xerox Unveils WorkCentre Pro 215 Digital Printer/Copier for Small Businesses"
  • Industry analyst firm IDC, "Multifunction Market Research"
  • Xerox Corporation, "WorkCentre Pro 215 Digital Printer/Copier Product Information"