"YES Interactive only on DIRECTV" Revolutionizes Sports Viewing Experience

Strategic Insights -

YES Interactive only on DIRECTV is a first-of-its-kind interactive television content for Major League Baseball, now available as part of New York Yankees telecasts on the YES Network and broadcast by DIRECTV within the Yankees' home television territory. This groundbreaking service is a co-production of the YES Network, DIRECTV, Inc., and MLB Advanced Media, and provides Yankees fans with unprecedented access to the team and its players through interactive features and real-time statistics.

Key Takeaways:

  • "YES Interactive only on DIRECTV" is the first-ever interactive television content for Major League Baseball, offering fans a range of interactive features and real-time statistics during Yankees telecasts.
  • The service boasts a unique Bonus Cam feature, enabling fans to follow their favorite players like never before via an extra camera angle focusing on select players and situations throughout the game.
  • Interactive features include an in-game box score, a scoreboard providing up-to-the-minute scores from around the league, and Major League Baseball statistical leaders updated daily.
  • The service is available at no additional charge to DIRECTV customers who live within the Yankees home television territory and have an interactive DIRECTV receiver.
  • In addition to the interactive features, the service also includes player profiles containing bio information for both the Yankees and the opposing team, and the YES Scoop, providing intriguing background information on Yankees players.
  • The YES Network has been the most-watched regional sports network in the country for three years running (2003, 2004, 2005), and also was the nation's most-watched regional sports network in the first half of the 2006 broadcast year.

Statistics:

  • 15.4 million DIRECTV customers as of the reference date
  • 26-time World Champion New York Yankees
  • 3 consecutive years (2003, 2004, 2005) as the most-watched regional sports network in the country
  • New York DMA viewers of YES claimed more viewers than the other three New York regional sports networks (MSG Network, SportsNet New York, and Fox Sports New York) combined in the first half of 2006
  • Out-performed ESPN and ESPN2 in New York in Primetime in the first half of 2006

Sources:

  • "YES Interactive only on DIRECTV" press release
  • The YES Network (www.yesnetwork.com)
  • About The YES Network
  • About DIRECTV, Inc.
  • DIRECTV's Total Choice monthly programming service