Zahav Foods Expands Hummus Line to Target Stores

Strategic Insights -

Zahav Foods, the consumer packaged goods (CPG) brand founded by renowned chefs Michael Solomonov and Steve Cook, has launched their signature dish, Zahav Hummus, in the refrigerated section of Target stores across twenty states on the East Coast. This expansion marks a significant milestone for the company, which has been perfecting their recipe for 17 years since the founding of Zahav Restaurant in Philadelphia. The launch comes after a successful debut at Whole Foods Market in January 2024, where the product became the #1-selling Hummus SKU in the Mid-Atlantic region.

Key Takeaways:

  • Zahav Foods' Zahav Hummus, a restaurant recipe, is now available in 485 Target stores across the East Coast, including Pennsylvania, New York, New Jersey, New England, DMV, and Florida regions.
  • The hummus retails in a 10 oz package for $7.99 and features an expert balance of flavor with just six natural ingredients: Tehina, Chickpeas, Lemon Juice, Salt, Cumin, and Garlic.
  • The product is made with approximately 4x the amount of premium roasted Tehina as other brands, making it the first to bring Tehina-forward hummus to grocery aisles across the US.
  • Zahav Foods launched their hummus at Whole Foods Market in January 2024, where it became the #1-selling Hummus SKU in the Mid-Atlantic region.
  • By September 2024, the product was available at Whole Foods Market locations nationwide.
  • Zahav Foods aims to bring the legendary Hummus from their restaurant to customers' homes as a satisfying meal or snack.

Statistics:

  • 485 Target stores across twenty states on the East Coast now carry Zahav Hummus.
  • 17 years of development went into perfecting the restaurant recipe.
  • 6 natural ingredients make up the expertly balanced flavor of Zahav Hummus.
  • 4x the amount of premium roasted Tehina is used in Zahav Hummus compared to other brands.
  • $7.99 is the retail price of a 10 oz package of Zahav Hummus at Target.
  • January 2024 marked the debut of Zahav Hummus at Whole Foods Market.
  • By September 2024, Zahav Hummus was available at Whole Foods Market locations nationwide.

Sources:

  • ( VerticalNews, 2025 JUL 3 )
  • ( Food Weekly News, no date provided )