ZTE to Launch Microsoft Mango Smartphones in Europe

Strategic Insights -

China's No 2 network equipment maker, ZTE, is planning to enter the European smartphone market with devices running on Microsoft's Mango operating system. The company expects to ship over 80 million handsets this year, with a third of those being smartphones that run on Google's Android operating system. This move comes as Microsoft attempts to close the gap with leaders Google and Apple in the smartphone market.

Key Takeaways:

  • ZTE plans to launch smartphones based on Microsoft's Mango operating system in Europe in the third quarter of this year.
  • The company is already working on a smartphone based on Mango and expects it to be launched in Europe.
  • Microsoft launched an update of its Windows phone software, code-named Mango, on Tuesday, aiming to close the gap with leaders Google and Apple.
  • ZTE has been aggressively entering the mobile devices sector by rolling out smartphones and tablet PCs.
  • The company expects to ship more than 80 million handsets this year, up by a third from last year's 60 million units.
  • Smartphones running on Google's Android operating system would rise to 12 million units from 3 million last year, according to ZTE.
  • In the fourth quarter of last year, ZTE became the fourth-largest handset maker by unit shipments globally, ranking behind Nokia, Samsung Electronics, and LG Electronics.

Statistics:

  • ZTE expects to ship over 80 million handsets this year, up by a third from last year's 60 million units.
  • Smartphones running on Google's Android operating system would rise to 12 million units from 3 million last year.
  • ZTE was the fourth-largest handset maker by unit shipments globally in the fourth quarter of last year, behind Nokia, Samsung Electronics, and LG Electronics.

Sources:

  • Reuters
  • I Media LLC 2011