Broadcasting industry
The Agony of Defeat: Unpacking the Emotional Depth of Blue Jays Fandom
Fans of the Toronto Blue Jays develop parasocial relationships with players, teams, and broadcasters through repeated media exposure, fostering a sense of familiarity and emotional intimacy. This connection makes losses feel personal, and is captured by the concept of BIRGing, or basking in the reflected glory. The phenomenon is evident