Social media
As the UK's investment market continues to grow, a significant number of investors are turning to unregulated sources, such as social media and finfluencers, to inform their financial decisions. Despite nearly 50% of consumers trusting financial advisers, nearly two-fifths of UK investors have used social media to inform
Social media
Australians have increasingly turned to social media platforms such as Facebook and TikTok for news, surpassing online news websites for the first time in the 11-year history of the University of Canberra's Digital News Report. This shift coincides with a growing mistrust of influencers as a major source
Social media
Uorfi Javed has taken to social media to share screenshots of her chats with fellow contestant Apoorva Mukhija, revealing that their argument on The Traitors reality show was staged. The chat revealed that Apoorva had planned the fight with Uorfi even before they began filming for the show. The two
Social media
The families of the victims in the devastating Air India crash in Ahmedabad are speaking out against the misuse of the tragedy on social media, with one family's cousin criticizing online influencers and content creators for spreading false information and using manipulated photos and videos for the sake
Social media
Social media has revolutionized the way businesses and consumers interact, with influencer marketing emerging as a powerful tool for brands to reach wider audiences and enhance their reputation. However, this rapidly evolving space has presented challenges for regulators, who must keep pace with emerging issues surrounding advertising transparency. In the
Social media
Skol Malt is set to sponsor a friendly football match between social media influencers who are passionate fans of Spanish football giants Real Madrid and Barcelona. The event, organized by Obed Ngizwenayo, aims to bring together influencers who typically connect online, fostering a sense of unity and community among them.
Social media
New research from Riga Technical University, published in the Social Sciences journal, sheds light on the impact of social media influencers on their followers' adoption of sustainable behaviors. The study, led by Regina Veckalne, examined the factors influencing followers' attitudes and actions towards sustainability, revealing that influencer credibility
Social media
As social media platforms become increasingly dominant in shaping cultural conversations, a new wave of influencers has emerged: dad influencers. Led by figures like Shaun Frey (@ownitdad) and Jonathan Kamba (@tuquedaddy), these online personalities are redefining traditional notions of fatherhood by showcasing their involvement in family life and sharing advice
Social media
Regulators from the United Kingdom, Australia, Canada, Hong Kong, Italy, and the United Arab Emirates have joined forces to combat the growing issue of rogue financial influencers, or "finfluencers," who promote unverified and unauthorized financial products on social media. The Financial Conduct Authority (FCA) in the UK has
Social media
Social media influencers have become increasingly effective in promoting social campaigns and movements, captivating the public's attention and concern about various social causes. A recent study conducted by Auburn University researchers explored the communication practices of social media influencers, aiming to uncover the message attributes that contribute to
Social media
A study published in PLOS ONE has found a direct association between fear of missing out (FOMO) and lower levels of social, psychological, and financial wellbeing among younger consumers who follow social media influencers. The research, conducted by a team from Ohio State University, analyzed data from a U.S.
Social media
A recent study conducted by researchers at Universitas Trisakti in Jakarta, Indonesia, has shed light on the factors influencing the purchase intention of halal cosmetics among Muslim women in Indonesia. The study, published in the Indonesian Interdisciplinary Journal of Sharia Economics, found that social media marketing through influencers plays a
